Brand Marketing Manager

TERAWORK
₦300,000 - ₦500,000 a month
Lagos State
Full time
4 weeks ago

We are seeking dynamic, commercially minded Brand Managers with a proven ability to grow consumer brands within competitive markets. The ideal candidate is both analytical and creative, with an ownership mindset and a strong bias for execution. This role is critical to translating brand strategy into market-winning plans that drive growth, consumer loyalty, and long-term equity.

Ideal Candidate Attributes:

Minimum 4–6 years’ experience in brand management, trade marketing, or consumer marketing within the FMCG, cosmetics (preferred, for example work experience with Lorna Nigeria, Rebecca Hair Fashion, Nature’s Gentle Touch, Visita etc) or personal care. Experience managing a portfolio or launching new products is a plus.

Has hands-on experience driving brand growth through campaigns, trade activations, digital engagement, and in-store visibility programs.

Understands product lifecycle management, market research analysis, pricing strategy, competitor tracking, and demand generation.

Demonstrates a strong grasp of go-to-market planning, including close collaboration with sales, supply chain, production, and creative teams.

Has led or significantly contributed to successful brand repositioning, product launches, or channel expansion efforts.

Comfortable working with data and KPIs, using tools like Excel, PowerPoint, CRM systems, and digital performance dashboards.

Can balance strategic thinking with operational discipline, and is proactive, hands-on, and resourceful.

Ideally has experience working in entrepreneurial or growth-stage companies, where adaptability and ownership are critical.

Should have a consumer-first mindset and an appreciation for product quality, branding consistency, and market nuances.

Demonstrates leadership and maturity to influence internal teams and external vendors, even without direct authority.

A good cultural fit would be resourceful, responsive, solutions-driven, organised, work well in a team and confident without an ego.

Preferred Educational Background:

A degree in Marketing, Business, or related fields. MBA or post-grad marketing qualification is a plus but not mandatory.

Job Type: Full-time

Pay: ₦300,000.00 - ₦500,000.00 per month

Apply
Other Job Recommendations:

Growth Marketing & Brand Partnerships Lead

HR Hub
Abuja, Federal Capital Territory
  • Minimum Qualification :
  • Experience Level : Mid level
  • Experience Length : 3 years ...
2 weeks ago

Marketing Manager

koyo
Abuja, Federal Capital Territory
  • The Marketing Manager at KOYO will be responsible for...
  • The manager will oversee a team of 5 Sales Executives, set...
4 days ago

Product Marketing Manager

OJP TECHNOLOGIES LTD
Nigeria
OJP TECHNOLOGY LTD (HQ) is a computer software company base in Nnewi Anambra state Nigeria. This is a full-time on-site role for...
2 weeks ago

Affiliate Marketing Manager (iGaming)

Ascentech Services Ltd
Lagos, Lagos State
Your task with us will be to find and engage them.Join our team!Key Responsibilities:- Analyzing online sources to find potential...
5 days ago

Marketing Executive

Damodar Agro Industries PVT LTD
Port-Harcourt, Rivers State
₦50,000 - ₦100,000 a month
  • Plan and implement marketing campaigns across various...
  • Monitor and optimize campaign performance to meet KPIs...
1 week ago

Digital Marketing & Sales Manager

Eco Online Global Services
Lagos, Lagos State
  • Develop and execute strategic marketing campaigns to...
  • Leverage digital platforms (Google Ads, Facebook/Meta,...
2 weeks ago

Brand & Trade Marketing Lead

Fortunara
Lagos, Lagos State
  • Collaborate with retail partners, and key outlets to plan...
  • Plan and implement retail marketing initiatives such as...
3 weeks ago

Digital Marketing Manager

DTech Centrix inc
Lagos, Lagos State
  • Plan and manage digital ads on platforms like Facebook,...
  • Focus on acquiring new users and making sure they keep using...
3 weeks ago

Off Trade Marketing Manager

TalentScout Pittsburgh
Lagos, Lagos State
  • Develop and implement off-trade marketing plans aligned with...
  • Collaborate with sales, brand, and customer marketing teams...
4 weeks ago

Performance Marketing Manager - Senior (NG)

ParcelHero
Degema, Rivers State
  • Budget Development, Lead Forecasting: Experience in shaping...
  • Analytics: Deep analytics background and a high degree of...
3 weeks ago