Role:
Reporting to Digital Marketing Manager
The Assistant Digital Manager supports the definition and execution of data-driven digital marketing strategies, combining creativity with analytics to enhance digital touchpoints and maintain brand relevance across all online platforms. He/She will also help manage a specialist marketing ecosystem comprising internal talent and external agency partners, ensuring seamless collaboration and execution across the digital landscape.
Key Responsibilities
Support the Digital Manager on:
- Digital Campaign Planning, Tracking, Execution & Reporting
- All digital briefing, planning and management
- Agency Council Management
- Key Partners Evaluation
- Campaign Strategist/Planner
- Social Listening & Analytics
- All Traditional & Digital KPI Tracking
- Display & Social Media Management
Collaborate with other functions on:
- Social Media Content Management
- Category teams.
- Film production
- Design
- Gaming
- Music
- Annual Media Measurement and Media Consumption habit change analyses
- Community Management
- BSc in Advertising, Marketing Communication or any other field. A relevant certification is a plus
- Four (4) years’ digital marketing experience is key
- Consistent record of success and achievement associated with results-oriented, campaigns and plans
- Proven knowledge of industry tools and software.
Soft Skills
- Solid project management skills.
- Strategic thinking
- Strong background in bringing creative experiences to life
- Strong interpersonal skills
- Ability to read trends
- Analytical skills
- High degree of organization, attention to detail and level of professional conduct
- Self-starter, ambitious and multi-tasker
Technical Skills
- Paid Media & Performance Marketing – Proficiency with Google Ads (Search, Display, YouTube), Meta Ads Manager, and programmatic/retargeting platforms.
- Creative Mind is essential.
- Analytics & Optimization – Deep expertise in Google Analytics,etc
- SEO, SEM & other social media apps – Tiktok, Instagram,snapchat