Adverts & Sponsorship Manager at Landmark Group

Landmark Africa

Marketing & Communications

The Landmark Group is a leading real estate, hospitality, and lifestyle brand in Africa. For over two decades, we have built a reputation for innovation, creating vibrant ecosystems that blend business, leisure, and entertainment. From high-footfall destinations like Pop Landmark and Retail Boulevard, to digital platforms such as the Landmark Citizens App, our brand has become a hub for global corporates, local communities, and lifestyle seekers.

Role Overview

The Adverts & Sponsorship Manager will drive Landmark’s revenue through strategic advertising, sponsorship, and partnership opportunities across all physical and digital assets. This role is responsible for building Landmark’s sponsorship ecosystem, securing high-value brand collaborations, and amplifying public visibility through integrated campaigns. The ideal candidate is commercially minded, creative, and relationship-driven, with a proven ability to turn brand presence into measurable revenue.

What Success Looks Like in the Role

• Increased advertising revenues across Landmark assets, digital platforms, and events.
• Secured long-term, high-value sponsorships that align with Landmark’s lifestyle ecosystem.
• Landmark consistently featured as a top-tier partner in brand activations, media, and sponsorship opportunities.
• Clear, consistent messaging across PR, campaigns, and sponsorship deliverables.
• Enhanced footfall, engagement, and partner retention driven by campaigns and brand activations.

How This Role Fits Into the Organization Overall

As Landmark expands its hospitality, leisure, and entertainment platforms, this role ensures our assets attract corporate sponsorships, media placements, and advertising partners. By integrating sponsorships into projects like the Upside Down House, Pop Landmark, Retail Boulevard, and the Landmark Citizens App, the Adverts & Sponsorship Manager unlocks non-rental income streams and strengthens Landmark’s positioning as Africa’s leading lifestyle destination brand.

Responsibilities Include, but Are Not Limited To:

A. Sponsorship Acquisition & Ad Sales

B. Brand Campaigns & Media Strategy

5. Lead integrated campaigns (PR, digital, experiential) that showcase Landmark as a lifestyle brand.

6. Collaborate with marketing, design, and strategy teams to deliver impactful activations and seasonal campaigns.

7. Track campaign performance and optimize spend, visibility, and ROI.

C. Partnership & Relationship Management

8. Build long-term partnerships with sponsors, advertisers, and media houses.

9. Represent Landmark in high-profile sponsorship negotiations, press events, and industry conferences.

10. Secure media coverage that elevates Landmark’s profile across key markets.

D. Digital & Asset Visibility

11. Monetize Landmark’s digital channels, including Landmark TV and the Citizens App, through advertising slots, partnerships, and content integration.

12. Collaborate on video, branded content, and storytelling projects that deliver sponsor value and enhance audience engagement.

13. Develop frameworks to scale sponsorship and ad sales across Landmark’s rollout locations.

Qualifications & Skills

• Bachelor’s degree in Marketing, Advertising, Business, or related field; a Master’s degree is a plus.
• Proven track record of securing sponsorships and managing high-value corporate accounts.
• Strong financial acumen for pricing, forecasting, and ROI analysis.
• Excellent communication, negotiation, and storytelling skills.
• Robust network of corporate, media, and brand partners.
Creative thinker with a results-driven approach to brand monetization.

Think you’re right for the role? and help shape the Landmark story.

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