Social Media Manager

Bluconvalley

Marketing & Communications

Responsibilities:

Strategy & Content

• Build monthly content calendars, campaigns, and narratives aligned to business goals.
• Write engaging copy (short-form, long-form, hooks, CTAs) tailored to the platform and audience.
Manage communities: comments/DMs, influencer/UGC outreach, and brand safety.

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Paid Ads & Growth

• Plan, launch, and optimize campaigns on Meta (FB/IG), Google/YouTube, TikTok, and LinkedIn.
• Set up pixels, conversions, UTMs, and GA4 events; manage budgets; drive ROAS while lowering CPA.
A/B test creatives, audiences, placements, and offers; iterate fast based on data.

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Brand & Design

• Create brand identity assets (logo systems, color, type, grids), social templates, and campaign key visuals.
• Design ads and social graphics using Illustrator, Photoshop, Figma, Canva.
Produce light motion graphics (animated posts/reels/stories, simple ad animations).

AI-Assisted Marketing

• Use AI to speed up ideation, copy drafts, content variations, image generation/upscaling, and report summaries.
Comfortable with tools like ChatGPT, Adobe Firefly, Runway/CapCut AI, and automation (e.g., Zapier).

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Reporting

• Build weekly dashboards and insights (CTR, CPM, CPC, CPA, ROAS, LTV).
Translate data into clear actions and next steps for the team.

Requirements:

• 2-3 years managing brand social media and paid ads with provable results.
• Hands-on expertise with Meta Ads Manager, Google Ads, YouTube Ads, TikTok Ads, LinkedIn Campaign Manager, GA4 & Tag Manager.
• Strong graphic design portfolio; mastery of Illustrator, Photoshop, Figma, and Canva.
• Working knowledge of motion graphics (After Effects/Premiere/CapCut or similar).
• Solid brand identity design experience (style guides, systems, application across touchpoints).
• Copywriting that sells; eye for trends and storytelling.
• Data-driven mindset; confident with experimentation and rapid iteration.
• Organized, proactive, and comfortable owning roadmap and deadlines.
• Experience with landing page optimization (basic CRO), email/SMS flows, or basic HTML/CSS for asset handoff.
• Influencer/affiliate program management.
• Knowledge of the Nigerian digital landscape and consumer behavior.What We Care About
• Real results over buzzwords. Show us campaigns you ran, the goals, what you did, and the outcomes (before/after metrics).