Social Media/ Content Creator

5th Wall Consulting

Creative & Design

Responsibilities:

Social Media Management

• Plan, manage, and post content across all social media platforms, including Instagram, Facebook, X, LinkedIn, and TikTok.
• Develop and implement weekly and monthly content calendars in alignment with marketing campaigns and sales targets.
• Engage with online followers, respond to comments/messages, and manage brand perception across platforms.
• Monitor social media trends, real estate hashtags, and competitor activities to inform content strategy.
Track and report on key engagement metrics (reach, impressions, saves, shares, comments, DMs).

Content Creation

• Create compelling, original, and brand-aligned written and visual content (capFons, short videos, carousels, Reels, blog posts, flyers, etc.).
• Develop storytelling-driven campaigns around real estate offerings, inspection updates, investment benefits, and customer success stories.
Collaborate with graphic designers, digital marketers, and field teams to ensure consistency and accuracy in messaging.

Brand Awareness and Lead Support

• Generate leads by creating engaging calls-to-action and driving traffic to inquiry forms or WhatsApp channels.
• Ensure timely promotion of new properties, price changes, events, launches, and inspection updates.
Collaborate with the sales and admin team to get testimonials, site photos, and property videos for content use.

Reporting and Analytics

• Prepare weekly and monthly performance reports on content reach, engagement, growth, and lead generation.
Use insights to adjust posting times, content types, and platform priorities.

Platform Innovation and Growth

• Recommend and test new content formats, platform features, or tools that enhance visibility and user interaction.
Proactively introduce trends such as real estate memes, voice-overs, market Fps, and virtual walk-throughs.

Miscellaneous Duties

• Handle any additional tasks or special projects assigned by the Management.
• Act as a backup in certain administrative functions when required.
Provide general support in office management to maintain an organized and professional work environment.

Requirements:

• Bachelor's degree/HND in Marketing, Communications, or related field
• Proven experience in social media management
• Minimum 2-3 years of experience in managing social media accounts for a company or brand.
• Portfolio showcasing social media work
• A portfolio demonstrating successful social media campaigns, content creation, and engagement strategies.
• Social media platforms: In-depth knowledge of major social media platforms (Facebook, X, Instagram, LinkedIn, YouTube, etc.).
• Content creation: Ability to create high-quality, engaging content (text, images, videos, stories, etc.).
• Content strategy: Understanding of content strategy development and implementation.
• Community management: Ability to manage and engage with online communities.
• Analytics and reporting: Familiarity with social media analytics tools (e.g., Hootsuite, Insights, Sprout Social) and ability to create reports.
• Content calendar management: Ability to plan, schedule, and manage content across multiple platforms.
• Brand voice and tone: Understanding of brand voice and tone, with ability to adapt to different audiences and platforms.
• Crisis management: Ability to handle social media crises and develop strategies to mitigate negative feedback.
• Creativity: Ability to think creatively and develop innovative content ideas.
• Communication: Excellent written and verbal communication skills.
• Analytical thinking: Ability to analyze data, track performance, and make data-driven decisions.
• Problem-solving: Ability to troubleshoot issues and develop solutions.
• Time management: Ability to prioritize tasks, manage multiple projects, and meet deadlines.
• Adaptability: Ability to adapt to changing trends, algorithms, and brand priorities.
• Collaboration: Ability to work with cross-functional teams (marketing, communications, product, etc.).
• Attention to detail: Ability to ensure high-quality content and accurate information.