Senior Digital Marketing Executive

Interswitch Group

About Interswitch

Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis. Our vision is to build an Africa where payment is a seamless part of everyday life.

Job Purpose

To support the growth of Interswitch’s products and brands using digital channels, whilst championing content excellence, operational effectiveness and resource efficiency from a digital

marketing and engagement viewpoint.

Key Responsibilities

• Develop, manage and optimise our social media presence, taking ownership of all day-to- day activities.

• Set up and manage paid media campaigns, constantly optimising for ROI.

• Take an innovative and creative approach to growth strategies, adopting test and learn strategies to deliver objectives

• Work closely with the Head of Digital on the digital acquisition and engagement strategy; developing the social media and paid media components.

• Work with stakeholders across the organisation to define target audiences and key messages

• Measure and report on social metrics and paid campaign performance, monitoring performance against KPIs and objectives.

• Manage Influencer marketing campaigns with a performance-driven approach.

• Collaborate with the Content Strategists and the communications team on content strategy and SEO.

• Identify trends and insights, sharing these with the wider team.

• Stay up to date with digital marketing technologies and strategies, identifying and assessing opportunities to improve our performance and tooling.

• Use automation tools like Netcore and Firebase for customer engagement and retention.
  

Education

• First degree in relevant field/discipline
  

Experience:

Minimum of 3 years experience in digital marketing with preferred experience in data-driven, highly competitive, complex, dynamic and digital environments such as payments & fintech, financial services, e-commerce, telecoms. Agency experience with brands in this sector would also be considered

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