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Senior Digital Marketing Executive

INTERSWITCH GROUP
Lagos, Lagos State
Full time
3 weeks ago
Today
I

Senior Digital Marketing Executive

Interswitch Group

Lagos Full Time
Confidential
  • Minimum Qualification :
  • Experience Level : Mid level
  • Experience Length : 3 years

Job Description/Requirements



















About Interswitch

Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis. Our vision is to build an Africa where payment is a seamless part of everyday life.


Job Purpose

To support the growth of Interswitch’s products and brands using digital channels, whilst championing content excellence, operational effectiveness and resource efficiency from a digital

marketing and engagement viewpoint.


Key Responsibilities

  • Develop, manage and optimise our social media presence, taking ownership of all day-to- day activities.
  • Set up and manage paid media campaigns, constantly optimising for ROI.
  • Take an innovative and creative approach to growth strategies, adopting test and learn strategies to deliver objectives
  • Work closely with the Head of Digital on the digital acquisition and engagement strategy; developing the social media and paid media components.
  • Work with stakeholders across the organisation to define target audiences and key messages
  • Measure and report on social metrics and paid campaign performance, monitoring performance against KPIs and objectives.
  • Manage Influencer marketing campaigns with a performance-driven approach.
  • Collaborate with the Content Strategists and the communications team on content strategy and SEO.
  • Identify trends and insights, sharing these with the wider team.
  • Stay up to date with digital marketing technologies and strategies, identifying and assessing opportunities to improve our performance and tooling.
  • Use automation tools like Netcore and Firebase for customer engagement and retention.


Education

  • First degree in relevant field/discipline


Experience:

Minimum of 3 years experience in digital marketing with preferred experience in data-driven, highly competitive, complex, dynamic and digital environments such as payments & fintech, financial services, e-commerce, telecoms. Agency experience with brands in this sector would also be considered












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