Regional Director - Africa

The Regional Director – Africa will lead and manage MSM Unify’s sales and recruitment operations across Africa, ensuring enrollment growth for our partner institutions. This role involves managing the Regional Managers and recruitment teams, building strategic relationships with agents and partners, driving revenue, and ensuring the team delivers on agreed KPIs.

Key Responsibilities

1. Sales Leadership & Market Growth

• Lead sales operations for MSM Unify in Africa to meet and exceed enrollment and revenue targets for partner institutions.
• Develop and execute recruitment strategies tailored to African markets, balancing short-term results with long-term sustainability.
• Identify high-growth markets, segments, and partnerships to expand the African recruitment footprint.

2. Team Management

• Manage, coach, and develop Regional Managers, Country Managers, and recruitment staff across multiple African countries.
• Set performance goals, monitor KPIs, and ensure accountability for individual and team targets.
• Build a high-performance culture that emphasizes collaboration, innovation, and customer service.

3. Partner Institution Engagement

• Represent MSM Unify partner institutions in the African market, ensuring their unique value propositions are communicated effectively.
• Liaise with the Partner Relations team to ensure market feedback, trends, and opportunities are shared for strategy refinement.
• Oversee execution of institutional marketing campaigns in the region.

4. Agent & Stakeholder Management

• Expand and manage the network of student recruitment agents, ensuring productivity and compliance.
• Develop partnerships with schools, government agencies, NGOs, and other stakeholders to diversify recruitment channels.
• Conduct training and workshops for agents on partner institutions, programs, and admissions processes.

5. Data-Driven Decision Making

• Use market data, enrollment trends, and competitor analysis to refine recruitment strategies.
• Ensure timely and accurate reporting on recruitment progress, market developments, and pipeline health.

6. Compliance & Quality Control

• Maintain ethical recruitment practices aligned with MSM Unify policies and partner institution requirements.
• Monitor and address agent performance issues, ensuring only high-quality recruitment partners remain in the network.

Key Performance Indicators (KPIs)

• Annual student enrollment target achievement for partner institutions.
• Revenue growth from African market recruitment.
• Agent network productivity and retention.
• Team performance and KPI achievement.
• Market share growth in target African countries.

Qualifications & Experience

• Bachelor’s degree (Master’s preferred) in Business, Marketing, Education Management, or related field.
• Minimum 7–10 years’ experience in international student recruitment, higher education, or global sales leadership.
• Proven track record in managing multi-country sales teams and achieving revenue targets.
• Deep knowledge of African education systems, market trends, and student mobility patterns.
• Strong network of education agents, institutional partners, and key stakeholders in Africa.
• Excellent communication, negotiation, and presentation skills.
• Willingness to travel extensively across the region and internationally.

Job Type: Full-time

Application Question(s):

• Do you have proven track record in managing multi-country sales teams and achieving revenue targets?
• Do you have deep knowledge of African education systems, market trends, and student mobility patterns?
• Do you have strong network of education agents, institutional partners, and key stakeholders in Africa?
• Are you willing to travel extensively across the region and internationally?

Experience:

• International Student Recruitment: 7 years (Required)
• Higher Education: 7 years (Required)
• Global Sales Leadership: 7 years (Required)