Programs and Communications Manager

Women Impacting Nigeria

Marketing & Communications

Position Title : Program and Communications Manager

Department : Programs and Communications

Reports To : Group Chief Executive Officer

Location : Onsite

Job Type : Full-Time

Overview

The Program and Communications Manager at Taicorp Group is responsible for leading strategic program development and communications efforts to advance Taicorp’s mission of promoting gender equity. This role involves designing and executing long-term programs, developing digital marketing campaigns, managing a team of interns and volunteers, fostering partnerships, securing funding, monitoring program impact, and advocating for gender-related policies especially for Women Impacting Nigeria (WIN) but not limited to it. The manager will collaborate with internal teams, external partners, and stakeholders to ensure alignment with organizational goals and maximize impact.

Key Responsibilities

1. Strategic Program Development

Lead Program Design : Develop long-term programs aligned with WIN’s objectives to address gender-related issues.

Execute Work Plans : Create and implement annual work plans for program activities, ensuring timely execution.

Innovate Solutions : Brainstorm creative approaches to tackle gender equity challenges, incorporating input from interns and volunteers.

2. Communications and Digital Marketing

Develop Campaigns: Design and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising, to promote Taicorp’s mission.

Manage Social Media Presence: Build and maintain Taicorp’s social media presence on platforms like X, LinkedIn, and Instagram, ensuring consistent branding and engagement.

Optimize User Experience: Collaborate with internal teams to create landing pages and enhance end-to-end user experiences across multiple channels.

Measure Performance: Track and report on campaign performance using tools like Google Analytics, assessing results against goals and optimizing based on insights.

3. Team Leadership

Supervise and Mentor: Lead and mentor a team of interns and volunteers, assigning tasks such as content creation, data analysis, and program support.

Build Capacity: Provide training and development opportunities to enhance team efficiency and impact.

Foster Collaboration: Create an inclusive environment, encouraging contributions and innovation from team members.

4. Partnerships and Networking

Build Relationships: Establish and maintain partnerships with local and international donors, stakeholders, and organizations.

Represent Taicorp: Attend key events, meetings, and conferences to expand Taicorp’s network and visibility.

Coordinate with Partners: Collaborate with agencies and vendor partners to support program and campaign execution.

5. Revenue Generation

Secure Funding: Develop strategies to obtain funding through grants, partnerships, and donations.

Support Fundraising: Work with the fundraising team to meet revenue targets, including drafting grant proposals and donor pitches.

6. Program Monitoring and Reporting

Oversee M&E: Monitor and evaluate program outcomes to measure success and impact, involving interns/volunteers in data collection and analysis.

Prepare Reports: Ensure timely submission of donor reports and program performance updates, maintaining accuracy and alignment with Taicorp’s standards.

Optimize Processes: Use insights from data to improve program effectiveness and efficiency.

7. Resource Management

Allocate Resources: Ensure efficient allocation of resources across projects, including assets like laptops and software.

Monitor Budgets: Track program budgets to prevent overspending and ensure accountability, involving interns/volunteers in budget updates.

Maintain Assets: Oversee asset assignments and ensure proper use and documentation.

8. Innovation and Advocacy

Drive Innovation: Lead brainstorming sessions to develop creative program and campaign ideas, engaging interns/volunteers in the process.

Advocate for Change: Promote policies supporting gender equity through strategic communication, such as policy briefs and social media campaigns.

Provide Thought Leadership: Offer perspectives on adopting innovative approaches to advance Taicorp’s mission.

Qualifications

Education: Bachelor’s degree in Communications, Marketing, Gender Studies, Nonprofit Management, or a related field. Master’s degree preferred.

Experience: 4-5 years of experience in program management, digital marketing, or communications, preferably in a nonprofit setting.

Proven track record in leading teams, managing campaigns, and securing funding.

Skills:

• Strong leadership and mentoring skills to manage interns and volunteers.
• Expertise in digital marketing tools (e.g., Google Analytics, Hootsuite, Mailchimp) and SEO/SEM strategies.
• Excellent communication and networking skills for stakeholder engagement.
• Analytical ability to evaluate campaign performance and user experience.
Proficiency in budget management and resource allocation.

Attributes:

• Passion for gender equity and Taicorp’s mission.
• Creative problem-solving and innovation mindset.
Ability to work collaboratively with diverse teams and partners.

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