Modern Trade Manager

TalentAce Ltd

Sales

Responsibilities:

Account Management & Business Development

• Develop and execute business plans for national and regional key accounts (e.g., Bokku Supermart, Shoprite, Spar, Game, Justrite, Ebeano, Market Square, Prince Ebeano, Addide and other online grocery platforms).
• Negotiate annual joint business plans (JBPs), trading terms, listing fees, and promotional support in line with company commercial policy.
• Lead the acquisition of new modern trade accounts and expansion into new branches of existing accounts.
Monitor contract compliance, service levels, and ensure timely renewals.

Sales Target Achievement

• Deliver monthly, quarterly, and annual sales targets by volume, value, SKU mix, and profitability.
• Ensure category growth and market share expansion within modern trade through data-driven interventions.
Drive incremental sales via tailored promotions, secondary placements, and in-store events.

Promotions & Trade Marketing Execution

• Collaborate with Trade Marketing to design and execute in-store promotions, tastings, and activation events.
• Ensure perfect store execution: planogram compliance, shelf space gains, point-of-sale material deployment, and secondary displays.
Evaluate promotion ROI and recommend improvements.

Category & Shopper Management

• Leverage sales data, retailer POS reports to identify trends, gaps, and opportunities.
• Conduct category reviews with retailers to position cereals as a priority segment and secure favorable planogram positions.
Influence assortment, pricing, and promotional calendar to align with shopper behavior and competitive landscape.

Operational & Supply Chain Coordination

• Liaise with supply chain for timely replenishment and on-shelf availability.
• Monitor and resolve delivery discrepancies, damages, and out-of-stock situations.
Ensure compliance with FIFO/FEFO, freshness policies, and product quality standards.

Financial & Administrative Compliance

• Ensure accurate invoicing, credit control, and prompt payment collection from accounts within agreed terms.
• Manage account-level P&L: track rebates, discounts, returns, and promotional deductions.
Control trade spend within budget and ensure documented ROI.

People Leadership

• Train, coach, and monitor merchandisers, promoters, and account executives on modern trade execution standards.
Conduct joint calls and store visits to build skills and maintain execution discipline.

Reporting & Market Intelligence

• Provide weekly/monthly sales reports, promo evaluations, competitor tracking, and shopper insights.
Recommend strategies for pricing, assortment, and innovation based on data and competitor activities.

Requirements:

• At least 7 years of experience
• HND in any field of study