Lagos Full Time

Healthcare Confidential

Job title: Marketing Executive — Digital & Onsite Marketing
Location: [City, Country] (onsite presence required; travel to events and retail/outlet locations as needed)
About the role
We’re looking for a proactive Marketing Executive to plan and execute both digital and onsite marketing initiatives that drive brand awareness, footfall, leads and sales. This is a hands-on role combining campaign management, content and analytics with event coordination, in-store activations and local partnership development.
Key responsibilities
Digital marketing

• Plan, execute and optimize multi-channel digital campaigns (SEO, SEM, social media, display, paid search, retargeting).
• Create and manage email marketing and marketing automation flows (segmentation, nurturing, A/B testing).
• Produce or coordinate digital content (blogs, landing pages, videos, social creative) aligned to customer journeys.
• Monitor and report on channel performance (traffic, conversions, CAC, ROI) and recommend optimizations.
• Maintain website and landing pages (CMS updates, CRO best practices, analytics tagging).
• Manage budgets for paid digital activity and liaise with external digital agencies/contractors.

Onsite marketing & events

• Plan and deliver onsite activations including retail merchandising, POS materials, pop-ups, trade shows and community events.
• Coordinate logistics for events: vendor selection, venue liaising, permits, staffing, inventory and post-event follow-up.
• Work with store teams and local partners to implement promotions, visual merchandising and staff training.
• Measure onsite performance (attendance, leads captured, sales uplift) and capture learnings for future activations.
• Ensure brand standards and customer experience are consistently delivered at all onsite touchpoints.

Cross-functional coordination

• Collaborate with sales, product, creative and operations teams to align marketing activities to business goals.
• Manage relationships with external suppliers: agencies, printers, vendors and event organizers.
• Maintain clear project plans and timelines; ensure materials, signage and collateral are produced to spec.

Reporting & continuous improvement

• Prepare regular performance reports and present insights and recommendations to stakeholders.
• Use data and customer feedback to iterate campaigns and onsite experiences.
• Keep abreast of marketing trends, tools and best practices; propose new channels and tactics to improve results.

Required qualifications & experience

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 2–5 years’ experience in marketing with demonstrable experience in both digital channels and onsite/event marketing.
• Strong understanding of digital metrics, analytics and paid media fundamentals.
• Experience planning and executing events, retail activations, or field marketing initiatives.

Skills & competencies

• Excellent written and verbal communication; strong stakeholder management.
• Data-driven mindset with ability to interpret analytics and turn insights into actions.
• Project management skills and attention to detail; comfortable juggling multiple campaigns and events.
• Creative thinker with practical execution skills.
• Ability to work independently and as part of a team; flexible and adaptable.
• Proficiency with tools such as Google Analytics, Google Ads, Facebook Business Manager, basic SEO tools, CMS (WordPress, etc.), email platforms (HubSpot, Mailchimp), and event/CRM systems preferred.

Performance indicators (examples)

• Digital: website traffic growth, conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), email open/click rates.
• Onsite: event attendance, leads captured, in-store footfall lift, sales uplift from promotions, partner engagement metrics.
• Project delivery: on-time launch of campaigns and events, budget adherence, quality of execution.

How to apply
Send your CV, a brief cover letter outlining relevant experience and two examples of campaigns or events you led (including outcomes) to [email protected]. Please include “Marketing Executive in the subject line.
We are an equal opportunity employer and welcome applicants from diverse backgrounds.
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