Abuja Full Time

IT & Telecoms Confidential

*Marketing Coordinator*
Location: Abuja, Nigeria
Position Overview
The Marketing Coordinator acts as the campaign project manager for assigned locations. They are
responsible for ensuring that a marketing campaign is live every week per location, with the right mix of
strategy, creative, and influencer amplification. This role requires sharp organization, creative insight, and
cross-functional coordination to ensure campaigns are delivered on time, executed with quality, and
tracked for performance.
Key Responsibilities
Campaign Project Management

• Ensure weekly campaign deployment for every assigned location
• Build and maintain campaign calendars, briefs, asset trackers, and timelines
• Coordinate internal teams (content, design, social, media buying) and external vendors
• Assign campaign tier levels based on complexity and goals

*Campaign Tier Framework*:
*Tier 1*: Basic Campaign:
1-2 static assets, 1 channel (e.g., IG or Twitter), standard promo.
*Tier 2*: Enhanced Campaign:
Static + video content, multiple platforms, simple influencer inclusion.
*Tier 3*: Strategic Campaign:
Influencers + multi-format creative, localized storytelling, integrated with sales or product push.
*Influencer Management.* Identify, vet, and brief influencers who align with campaign objectives

• Coordinate content timelines and approvals
• Ensure influencer posts go live as scheduled
• Track performance of influencer content (reach, engagement, UGC, sales impact)

*Campaign Monitoring & Reporting*

• Submit weekly campaign recaps per location with key metrics (reach, engagement, conversion,

influencer performance)

• Flag missed or underperforming campaigns with proposed improvements
• Track UTM links, codes, and asset performance

*Ideation & Local Adaptation*

• Propose fresh campaign ideas inspired by location trends, events, or consumer behavior
• Adapt national or brand-wide assets for local use (language, culture, offers)

*Stakeholder Collaboration*

• Communicate with location owners or managers for alignment, feedback, and approvals
• Share recap reports and collect feedback on-ground impact

Qualified and interested candidates should send CV to [email protected] with MARKETING COORDINATOR as subject of the mail.
Note: Only qualified candidate will be contacted.
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