Market Research Specialist - BNPL

PalmPay

Marketing & Communications

Market Research Specialist
About PalmPay
PalmPay is a leading pan-African fintech platform providing millions of users with digital financial services through secure, seamless, and inclusive technology. As part of our growing credit and lending product line, we are scaling our Buy Now, Pay Later (BNPL) offering to better serve merchants and consumers across Nigeria.
We are seeking a passionate, data-driven Market Research Specialist to join our team in Abuja and support the design, growth, and optimization of our BNPL business.
Job Summary
The Market Research Specialist will play a vital role in gathering and analyzing data on consumer behavior, merchant adoption, market trends, competitive positioning, and credit product demand across the Northern region. This position supports strategic product decisions and drives customer-centric innovation for the BNPL offering.
Key Responsibilities

• Conduct field and desk research to understand BNPL usage, customer pain points, merchant feedback, and credit appetite across different user segments
• Analyze market trends, competitor offerings, pricing models, and partnership strategies to inform product positioning and expansion plans
• Collect data through surveys, focus groups, in-person interviews, and digital analytics tools
• Work closely with the product, credit risk, and business development teams to provide insights for go-to-market strategies, product improvements, and customer acquisition efforts
• Monitor KPIs and assist in preparing market intelligence reports, dashboards, and presentations for senior stakeholders
• Identify new customer segments or under-served micro-markets with BNPL growth potential
• Support A/B testing initiatives and provide feedback loops based on user research findings
Ensure all data collection and research activities are compliant with internal policies and regulatory standards

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Qualifications And Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or related field
• 3+ years of experience in market research, preferably within fintech, lending, or consumer finance
• Solid understanding of the Nigerian consumer lending landscape and credit products
• Experience conducting both qualitative and quantitative research
• Strong analytical skills and proficiency in tools like Excel, Google Sheets, Power BI, or Tableau
• Excellent communication, presentation, and stakeholder engagement skills
• Familiarity with Abuja’s financial services and retail landscape is highly desirable
Ability to work independently, travel within the region when necessary, and meet deadlines

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