Key Responsibilities:
- Own and drive the user growth roadmap across wallet and wealth verticals.
- Develop and execute data-backed strategies to acquire, activate, and retain users.
- Identify high-impact growth loops (e.g. referrals, rewards, agents, influencers).
- Optimize new user funnels, including onboarding, KYC completion, and first transaction.
- Design experiments to test new user incentives, campaigns, and messaging.
- Collaborate with brand/marketing to craft compelling user propositions and in-app content.
- Monitor key KPIs: DAU/WAU/MAU, CAC, retention, user LTV, and virality metrics.
- Work with the data team to segment user types and personalize growth efforts.
- Support expansion into new user segments and regions (e.g. students, agents, women, gig workers).
- 5+ years experience in growth, product, or performance marketing—preferably in fintech or e-commerce.
- Strong analytical skills; mastery of growth metrics and experimentation frameworks.
- Proven success leading user growth at scale (ideally 1M+ MAU products).
- Ability to thrive in a fast-paced, execution-first environment.
- Bonus: SQL skills or familiarity with tools like Mixpanel, Amplitude, or Firebase.
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