Location: Lekki, Lagos
Salary: ₦700,000 – ₦800,000
Reports to: Managing Director
We are looking for a strategic and hands-on Head of Marketing to lead growth, brand visibility, and customer engagement across our multi-brand wellness group. The ideal candidate will bring deep experience in user acquisition, digital marketing, and omnichannel campaign execution, ideally within the beauty, wellness, or consumer products space.
What You’ll Do
Strategy & Planning
- Develop and execute annual and quarterly marketing strategies aligned with company goals.
- Conduct market research, track trends, and identify growth opportunities.
- Lead cohesive marketing across all brands, including spas, products, mobile services, and CSR.
Digital & Performance Marketing
- Manage SEO, SEM, paid social, email, content marketing, and affiliate channels.
- Use data-driven insights, A/B testing, and analytics to optimize campaigns.
- Drive customer acquisition, conversions, and retention.
Brand & Communication
- Evolve and manage the ORÍKÌ brand identity across touchpoints.
- Oversee PR, influencer partnerships, and media outreach.
- Ensure consistent brand messaging across geographies and platforms.
Partnerships & Product Marketing
- Support franchisees and distribution partners with toolkits and campaigns.
- Collaborate with product teams on launches, positioning, and messaging.
- Design retail and spa-specific promotions and activations.
Customer Engagement & Loyalty
- Lead CRM initiatives and retention strategies (e.g., rewards, surveys).
- Track customer behavior to improve experience and lifetime value.
Team Leadership & Budgeting
- Build and mentor a high-performing marketing team.
- Manage budgets, track ROI, and report performance to leadership.
- Introduce AI, automation, and MarTech tools to boost efficiency.
What You Bring
- 6+ years’ experience in growth marketing, user acquisition, and sales.
- Strong background in beauty, wellness, or consumer products is a plus.
- Bachelor’s degree in Marketing, Business, Communications, or related field (postgraduate/professional qualifications are a bonus).
- Proficiency with SEO, paid ads, Google Analytics, CRM tools, and marketing automation.
- Proven track record of successful growth campaigns and team leadership.
- Excellent communication, innovation, and time management skills.
Key Metrics You’ll Drive
- Lead Generation: 90% increase in qualified leads quarterly.
- Sales Growth: 90% increase in quarterly sales.
- Customer Retention: Raise repeat rate to 90%+.
- Brand Awareness: 50% increase in media mentions and PR features.
Job Type: Full-time
Pay: ₦700,000.00 - ₦800,000.00 per month
Application Question(s):
- If considered should we proceed with your application for the pay of 700k -800k for this job?
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