Head of Growth and Revenue

Tuteria

Marketing & Communications

Job Summary:

The Head of Growth & Revenue is a critical business leader responsible for driving sustainable user acquisition, customer retention, and revenue acceleration across all Tuteria business lines (including Tuteria Local and International business). This role combines strategy, performance marketing, data analytics, conversion optimization, lifecycle growth, and partnerships into one high-impact leadership function.

The Head of Growth & Revenue builds, manages, and scales predictable growth engines, spanning digital channels, offline sales, referral loops, community building, and partnerships, while ensuring alignment with product, operations, and customer success.

This role requires a blend of analytical rigour, commercial acumen, cross-functional leadership, experimentation discipline, and storytelling ability to generate measurable revenue results and transform customer insights into growth.

Key Responsibilities:

Revenue Strategy, Planning & Execution

• Develop and implement revenue growth strategies across business units (local and international).
• Design pricing, bundling, and upsell strategies based on customer data and competitor trends.
Set quarterly and annual growth targets for revenue, acquisition, retention, and expansion.

Customer Acquisition & Demand Generation

• Own all paid and organic acquisition channels (Google, Meta, SEO, referrals, influencer, affiliate, partnerships, etc.).
Scale Tuteria’s funnel of leads, trials, conversions, and repeat purchases through data-led campaigns.

Conversion Rate Optimization & Sales Enablement

• Conduct funnel and behaviour analysis to increase conversion rates across digital and offline channels.
• Work with product and sales teams to improve landing pages, onboarding journeys, sales scripts, and demos.
Enable sales teams with training, playbooks, and automation tools.

Retention, Monetization & Customer Lifecycle

• Increase user engagement, frequency, referrals, and lifetime Lifetime Value (LTV) across the learner and tutor base.
• Design reactivation and loyalty campaigns for past users.
Analyze churn drivers and implement interventions across lifecycle touchpoints.

Growth Experimentation & Analytics

• Build a structured testing pipeline (A/B, multivariate, funnel tests) to find repeatable growth levers.
• Lead performance dashboards for marketing, revenue, and product funnel analytics.
Collaborate with product, sales, and content teams on joint growth bets.

Partnerships & Strategic Distribution

• Build and manage channel partnerships with schools, education platforms, publishers, NGOs, test prep centres, etc.
• Negotiate affiliate/commission-based deals to acquire users at scale.
Explore B2B or B2C, institutional, and licensing deals that bring in bulk users and unlock new revenue lines.

Team Leadership & Cross-functional Collaboration

• Lead a small but high-performing growth and revenue team.
• Build internal processes for rapid testing, growth rituals, pipeline tracking, and OKRs/KPIs
Foster alignment across product, content, sales, marketing, brands, communication and engineering for end-to-end growth delivery.

Expectations:

• You operate as a founder within the company, proactive and data-obsessed.
• You understand user psychology and behaviour deeply, crafting campaigns that move people, drive sales and contribute to revenue.
• You are a full-stack growth leader: performance + content + funnel + analytics + partnerships.
• You bring creative storytelling to revenue strategy and understand how to build a brand that converts.
• You work well across departments, unblocking issues and influencing without authority.
You build fast, iterate faster, and know when to double down or pivot.

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