Digital Marketing and Sales Manager

HiiT Plc

Marketing & Communications

HiiT PLC

HiiT Training Institute (HTI)

Job Title: Marketing & Sales Manager, HiiT Online Training

Reports to: Chief Marketing Officer

Job Purpose: -

The purpose of our MSM position is to develop Marketing and Sales Strategies and lead its

execution to achieve the company’s Online Training Services to achieve Management’s goals

and objectives.

A. Key Accountabilities

1. Achieve Management’s Marketing and Sales goals and objectives in accordance with our

Business Plan.

2. Create Social Media Marketing strategies- campaigns (including budget planning, content

ideation, and implementation schedules to achieve S/N 1).

3. Ensure Brand consistency in our Social Media Marketing positioning by working with

relevant internal and external teams/stakeholders.

4. Grow and expand company social media presence on social media platforms, and grow

our presence on existing platforms including Facebook, Instagram. LinkedIn, Twitter,

TikTok, WhatsApp and Telegram.

5. Ensure the circulation of engaging written or graphic contents in the form of e-

newsletters, web page and blog content, or social media messages.

6. Research and monitor activities of our competitors and submit monthly report to

Management.

B. Skills and Competencies

1. Personal Qualities- Passionate and Self-Motivated Personality with exemplar business

mindset and attention to details.

2. ICT & Social Media skills- At least intermediate proficiency in MS Word, Excel & PowerPoint, and excellent Social Media Marketing (Must have active LinkedIn, Twitter,

Instagram & Facebook accounts).

3. Communication skills- Excellent written and verbal skills.

4. Performance Evidence- Clear evidence of achievements in Social Media Marketing in past

in last 3 years.

5. Emotional Intelligence- High social and relationship management skills.

C. Qualifications and Experience

1. Education- Minimum of first degree (2/2 minimum) in in any field. MBA with

specialization in Marketing is an advantage.

2. Experience- 3 years’ experience in Social Media Marketing, one of which must be as

Team Lead or Manager.

3. Industry- Service (EdTech, FinTech, Telecoms, Education, Insurance, etc).

Compensation: Attractive with Performance Bonus as applicable.

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