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Digital Marketer
The G Store
Marketing & Communications
Lagos Full Time
IT & Telecoms NGN 75,000 - 150,000
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Job Summary
We’re a small, fast-paced tech team looking for a creative and driven Product & Digital Marketer to lead the marketing efforts for our software product. This role combines product marketing with hands-on digital marketing—including social media, content creation, and performance tracking. You'll shape how our product is positioned, discovered, and experienced by users.
- Minimum Qualification : Degree
- Experience Level : Internship & Graduate
- Experience Length : No Experience/Less than 1 year
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
- Craft clear, compelling messaging and positioning for our software product
- Plan and execute go-to-market strategies for new features and releases
- Translate technical details into user-friendly content
- Create product-focused content: landing pages, sales decks, videos, guides
- Manage and grow the brand’s online presence across key social platforms
- Develop and execute digital campaigns (email, social, paid ads)
- Write and publish engaging content (blog posts, newsletters, social media)
- Monitor and report on campaign performance using analytics tools
- Build user trust through product education content (e.g., how-to guides, explainer posts)
- Support onboarding with in-app messaging or email sequences Collect and analyze user feedback to improve marketing strategies
Requirements:
- 2-4 years’ experience in product marketing, digital marketing, or a hybrid role (preferably with a software or SaaS product)
- Strong writing, storytelling, and communication skills
- Experience managing social media and digital content calendars
- Familiarity with tools like HubSpot, Google Analytics, Meta Ads, Canva, Notion, or similar
- Ability to work independently, multitask, and collaborate within a small team
- Basic design or video editing skills
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