Digital Marketer and Pricing Analyst

Interguide Air Services is a Travel Management Company (TMC) situated in the heart of Lagos, Nigeria. Our services include Ticketing and Reservation, Hotel Reservation/booking, Travel Arrangement - Excursion and Tour packages, Professional Travel Consultancy, and Car Rental Services. Travel Insurance, Cruise, Visa Assistance & Procurement, Protocol (After Sales Services).

We are recruiting to fill the position below:

Job Position: Digital Marketer and Pricing Analyst

Job Location: Ikeja, Lagos
Employment Type: Full-time

Description

• As a digital marketer and price analyst, you will be responsible for developing and executing online marketing strategies that drive engagement, conversions, and brand awareness, as well as analyzing pricing data and trends to optimize product pricing strategies.

Digital Marketing:

• Create comprehensive digital marketing strategies aligned with business goals
• Develop and execute digital marketing campaigns across various online channels such as social media, email, search engine marketing (SEM), content marketing and PPC advertising
• Monitor, analyze, and report the performance of digital marketing campaigns, providing actionable insights for improvement
• Create high-quality engaging content for digital channels, including website, social media, blogs, and email marketing campaigns
• Manage social media presence, including content creation, paid advertising, and community engagement
• Stay up-to-date on digital marketing trends and best practices to drive innovation and growth

Pricing Analysis:

• Create comprehensive pricing strategies aligned with business goals, analyzing market trends, customer behavior, and competitor pricing
• Analyze pricing data and trends to identify opportunities for optimizing product pricing strategies
• Data Analysis: Gather and analyze project historical data, market research, and price competitiveness to develop competitive cost estimates and proposals
• Conduct research to identify market trends, customer feedback, and competitor actions, providing data-driven insights to inform pricing decisions
• Develop pricing models and simulations to forecast the impact of price changes on sales and revenue
• Collaborate with cross-functional teams, including sales, marketing, and finance, to align pricing strategies with business goals
• Provide recommendations for pricing adjustments based on data analysis and market trends

Requirements
Nice to Have:

• Interested candidates should possess a Bachelor's Degree
• Certifications in digital marketing (e.g., Google Analytics, HubSpot)
• Experience with marketing automation tools
• Knowledge of web development principles.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Position as the subject of the email.