Location:
LA, NG
Company: IDP Education Nigeria LTD
Requisition ID: 3451
About IDP
IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.
Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.
Learn more at www.careers.idp.com
Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.
Learn more at www.careers.idp.com
Role purpose
We are seeking a talented and results-oriented Digital Advertising Specialist to join our dynamic Digital Marketing team in Sub-Saharan Africa. In this pivotal role, you will contribute to strategic planning and lead the execution and optimization of our online advertising efforts, with a strong focus on achieving key performance indicators like CPA and ROI.
Key accountabilities
Online Advertising & Lead Generation Strategy:
Align advertising goals with overarching business objectives.
Set strategic direction for Pay-Per-Click (PPC) campaigns, identifying and implementing optimization opportunities with a focus on Cost Per Acquisition (CPA) targets.
Develop and execute targeted online marketing campaigns across various digital channels, leveraging user interest, behavior, location, language, and demographic segmentation.
Campaign Execution & Optimization:
Campaign Execution & Optimization:
Conduct thorough keyword research using all available tools, prioritizing relevancy for optimal campaign performance.
Craft concise and compelling text ads utilizing proven copywriting techniques.
Provide creative input and suggestions for effective advertising banners.
Evaluate the performance of display network banners, offering data-backed recommendations to designers for image and message improvements.
Ensure the achievement of optimal results in terms of Cost per Acquisition (CPA) and Return on Investment (ROI).
Performance Tracking & Reporting:
Performance Tracking & Reporting:
Track key performance indicators (KPIs) rigorously and prepare custom performance reports for the Head, Digital Marketing – Africa, and direct supervisor.
Analyze performance trends and provide actionable recommendations for conversion improvement.
General Support:
Provide support on various marketing initiatives as required.
Undertake any other tasks assigned by your line manager and supervisor.
Relationships:
Internal: Head, Digital Marketing - Africa, Graphic Designer, Content Specialist, Social Media Specialist, Video and Multimedia Specialist, IDP cross-functional Team.
External: Paid search advertising platforms administrators/staff, Digital Marketing agencies.
Required experience
- Bachelor's degree (BA/BS) from an accredited university.
- 5+ years of overall digital marketing experience, ideally within a corporate marketing department or a digital agency.
- Proven expertise in Pay-Per-Click (PPC) and Paid Search advertising is a must.
- Strong understanding of current Digital Marketing best practices and digital production processes.
- Demonstrable experience in planning and executing result-driven lead generation campaigns.
- Proficient knowledge of social media paid advertising campaigns, including but not limited to Facebook, LinkedIn, and X (formerly Twitter).
- Knowledge of strategic planning and processes for brand management and creative development, including research tools and results evaluation.
- Google AdWords (Google Ads) certification is a must.
- Excellent communication (written and verbal) and analytical skills.
- Ability to work both independently and collaboratively within a team.
- Ability to thrive in a fast-paced and dynamic environment.
- Fluency in English is essential.
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