Content Marketing Manager / Brand Manager

TON Corporate Services

Marketing & Communications

Reports To: Head of Communications / Lead Pastor (for strategic alignment)
Department: Communications & Media
The Content Marketing & Brand Manager is responsible for curating content and playing a strategic and executional part in ensuring that the church’s voice is distinct, modern, impactful, and Christ-centered across all digital and offline touchpoints.

Key Responsibilities:

1. Content Strategy & Curation.

• Design storytelling frameworks (e.g., PREP Model, Story-to-Point) to be used by video and social media teams.
  
• Work with the Communications team to transform sermons, teachings, and live experiences into multi-format content: reels, carousel posts, devotionals, podcasts, blogs, and campaigns.
  
Ensure content is theologically sound, contextually relevant, and culturally innovative.

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2. Brand Positioning

3. Campaigns & Thought Leadership

• Ideate and manage thematic campaigns around key events and church services.
  
• Position the Pastor as a man of prayer and practical wisdom through strategic cut-outs, short-form videos, and blog-style devotionals.
  
Drive narrative around testimonies, transformations, outreaches, and empowerment, ensuring they emotionally connect with the audience.

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4. Audience Engagement & Growth

• Stay ahead of digital trends in faith content, Gen Z and Millennial culture, and emotional storytelling.
  
• Create content encouraging active engagement, resharing, and conversations around spiritual growth and life transformation.
  
Use data insights and community feedback to refine content formats and topics.

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Key Deliverables

• Weekly content calendars (social, blog, WhatsApp, campaigns)
  
• Monthly brand report (engagement, reach, feedback, success stories)
  
Content spotting, strategic direction, and content curation based on brand positioning.

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Collaborates With:

• Lead Pastor & Teaching Team (for content source)
  
• Social Media Manager
  
• Creative/Design Team
  
Video Editors

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Requirements

Must-Have:

• Minimum of 3–5 years of experience in content marketing, branding, or digital communications.
  
• Strong writing, ideation, and editing skills — ability to turn teachings into compelling content.
  
• Deep understanding of faith-based content and the Christian digital space.
  
• Experience managing multi-platform content (Instagram, TikTok, YouTube, Blogs, WhatsApp, Podcasts).
  
• Strong organizational skills and ability to manage multiple projects with tight deadlines.
  
Portfolio required.

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Nice-to-Have:

• Knowledge of Adobe Suite, Canva, or similar content tools.
  
• Experience working in or with churches, ministries, or gospel brands.
  
Familiarity with analytics tools (Meta Insights, Google Analytics, social tracking)

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