About Us
AppBeam Technology is dedicated to providing a platform for helping Africans abroad stay connected to home. We are looking for a Content Marketer who can craft engaging and high-impact content to drive brand awareness, improve search visibility, and optimize our App Store presence. If you have a passion for writing, very good at On page & content SEO, and are willing to use these skills to optimize our App’s present on the App & Play store, this role is perfect for you.
Position Summary
As our Content Marketer, you’ll be responsible for researching target audiences, writing engaging content, and ensuring brand visibility & discoverability on the web & AI. You will also focus on search engine optimization (SEO), app store keyword optimization (ASO), and copywriting to ensure our content ranks well and converts visitors into users. The ideal candidate is creative, analytical, and experienced in content marketing best practices.
Responsibilities
Target Audience Research & Content Strategy
- Conduct research to understand user behavior, pain points, and preferences to create data-driven content.
- Develop and execute a content strategy that aligns with the company’s goals and target audience.
- Identify trending topics, keywords, and content gaps to improve visibility and engagement.
Content Creation & Copywriting
- Write compelling blog posts, website content, email campaigns, push notification and ad copy that resonates with our audience.
- Develop persuasive copywriting for landing pages, social media, and marketing materials to drive conversions.
- Optimize content for readability, engagement, and SEO best practices.
Search Engine & App Store Optimization (SEO & ASO)
- Conduct keyword research and implement SEO strategies to improve organic search rankings.
- Ensure website has the highest quality backlinks.
- Optimize App Store (ASO) listings with relevant keywords, descriptions, and metadata to increase app discoverability while working with a designer to content with visuals.
- Monitor and analyze performance metrics to refine content and SEO strategies.
Performance Tracking & Optimization
- Track website performance using Google Analytics, SEMrush, Ahrefs, or similar tools.
- Conduct A/B testing on headlines, keywords, and content formats to improve effectiveness.
- Provide reports and insights to refine content marketing strategies for maximum impact.
Requirements
- 3+ years of experience in content marketing, SEO, and copywriting.
- Strong understanding of SEO, ASO, and digital marketing trends.
- Experience with content research tools like Google Keyword Planner, Ahrefs, SEMrush, or Ubersuggest.
- Proven track record of increasing organic traffic and improving search rankings.
- Excellent writing, editing, and storytelling skills with attention to detail.
- Ability to work independently in a remote environment with strong time management.
- Team player with excellent communication skills.
- Willing to work fulltime.
What We Offer
- Opportunity to own an important acquisition pipeline in a growing company.
- Competitive salary with performance-based incentives.
- A supportive and collaborative work environment.
If you're passionate about creating high-impact content that drives engagement and conversions, we'd love to hear from you!
Job Type: Full-time
Pay: ₦200,000.00 - ₦300,000.00 per month
Application Question(s):
- Apply only if you will do the work fulltime
Experience:
- SEO: 3 years (Required)
- Content writing: 3 years (Required)
Application Deadline: 15/08/2025
