Updeal Resources - Our Client is a licensed and forward-thinking financial institution committed to empowering individuals, microenterprises, and SMEs through accessible and innovative financial solutions. Established with a vision to drive financial inclusion across underserved communities, the bank provides a wide range of customer-focused products and services including microloans, savings, and digital banking options tailored to meet the needs of Nigeria’s informal and formal sectors.
We are recruiting to fill the position below:
Job Position: Chief Marketing Officer
Job Location: Ikoyi, Lagos
Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with the bank’s business goals.
- Lead brand development, positioning, and communications strategies across all channels.
- Oversee market research and analysis to identify growth opportunities and trends.
- Drive customer acquisition, engagement, and retention through targeted campaigns.
- Manage digital and traditional marketing efforts including social media, PR, advertising, and events.
- Collaborate cross-functionally with product, sales, and operations to ensure alignment.
- Build and mentor a high-performing marketing team.
- Monitor KPIs and ROI of marketing initiatives and optimize performance accordingly.
- Champion innovation in marketing technology and data-driven decision-making.
Requirements
- Bachelor's Degree in Marketing, Business Administration, or related field (MBA orprofessional marketing certification is a plus).
- Minimum of 10 years of progressive marketing experience, with at least 3 years in a leadership/executive role—preferably within financial services, fintech, or microfinance.
- Strong understanding of the Nigerian financial market and customer behavior.
- Proven track record of brand building, digital transformation, and marketing-led growth.
- Exceptional leadership, communication, and stakeholder management skills.
- Analytical mindset with a data-driven approach to marketing.
- Experience in customer segmentation, campaign management, and CRM systems.
What We Offer
- Competitive executive remuneration and performance-based incentives.
- A dynamic and inclusive work environment.
- Opportunity to shape the future of microfinance in Nigeria.
- Professional growth and leadership development.
Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Position as the subject of the email.