Area Sales Executive, Retail - Lagos (Nigeria)

Department: Partnerships Sales

Employment Type: Permanent - Full Time

Location: Nigeria

Reporting To: Retail Manager West and Centra Africa

Description

What you would be expected to do

• Achieve monthly, quarterly, and annual sales targets within the assigned area.
• Generate leads through field visits, referrals, and local marketing activities.
• Develop and execute regional sales plans in alignment with company goals.
• Manage the full sales cycle from sales generation to negotiation and closure.
• Build and maintain strong, long-term relationships with retail partners and retailers. clients.
• Follow up on proposals, pricing discussions, and contracts (Government etc)  to ensure smooth handover to project teams.

• Recruit, train, and manage channel partners, dealers, and distributors.
• Provide ongoing support, product training, and incentives to dealers to drive sales.
• Monitor channel performance and ensure timely order processing and delivery.

• Map the assigned territory for high-potential B2B solar prospects.
• Participate in local events, expos, or trade shows relevant to the renewable energy sector.

• Handle customer queries and assist in after-sales service coordination.

• Stay updated on industry, market trends, and government policies in the solar sector.
• Provide regular feedback to the management to refine sales strategies.

• Maintain accurate sales records, client database, and pipeline tracking using CRM tools.
• Provide regular updates on performance, forecasts, and market feedback to the Regional Manager.
• Maintain accurate records of sales activities, client interactions, and pipeline status in CRM tools.
• Submit daily/weekly/monthly sales reports, trade visits and monthly itinerary to the reporting manager.

You might be a strong candidate if you

• Bachelor’s degree or its equivalent in Business, Engineering, Marketing, or a related field.
• 2–4 years of experience in B2B or B2C field sales; experience in the solar/renewables/electrical industry is preferred.
• Excellent communication, negotiation, and presentation skills.
• Experience with high-value consultative selling and long sales cycles.
• Willingness to travel extensively within the assigned area.
• Good knowledge of solar product specifications and performance is an added advantage.
• Familiarity with government solar policies, net metering, subsidies, and regulatory landscape.
• Proficiency in MS Office (Excel, PowerPoint).
• Experience working with channel/distributor networks.

What Sun King Offers

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry
• An open-minded, collaborative culture with enthusiastic colleagues driven by the challenge of innovation and making a profound impact on people and the planet.
•  A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
•  Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun King Center for Leadership.