Volunteer Social Media Manager

Pinpoint

What You’ll Do

• Content Strategy & Calendar: Develop a monthly content calendar aligned with Pinpoint’s brand voice and marketing goals.
• Post Creation & Scheduling: Write compelling copy and source/coordinate graphics or short videos for LinkedIn, Instagram, Twitter, and Facebook. Ensure consistency in tone, style, and branding.
• Community Engagement: Respond to comments and messages, engage with followers, and foster community interactions. Grow our audience through proactive outreach (comments, mentions, and direct messages).
• Campaign Execution: Support launch campaigns for new features or blog posts by creating teasers, countdowns, and follow-up posts to maximize reach and engagement.
• Analytics & Reporting: Monitor key metrics (followers, engagement rate, impressions) using platform analytics or tools like Google Analytics. Prepare monthly performance reports with insights and recommendations.
• Hashtag & Trend Research: Stay updated on industry trends, relevant hashtags, and competitor activity. Apply findings to improve content discoverability and engagement.
• Collaborate & Iterate: Work with designers to refine visuals, coordinate with product leads for accurate messaging, and adjust strategies based on feedback and performance data.
  

What We’re Looking For

• Basic Portfolio or Examples: Links to personal or academic social media accounts, blog posts, or community pages you’ve managed—any evidence of content creation and engagement.
• Platform Familiarity: Comfortable using LinkedIn, Instagram, Twitter, and Facebook (or TikTok) for posting, scheduling (e.g., via Buffer, Hootsuite), and basic analytics.
• Copywriting Skills: Strong written communication with the ability to craft clear, concise, and engaging captions and posts.
• Analytical Mindset: Ability to track social metrics, interpret data trends, and make data-driven recommendations.
• Organization & Time Management: Skilled at planning and executing a content calendar; able to meet posting deadlines consistently.
• Communication & Collaboration: Strong remote communication skills—comfortable giving and receiving feedback in a mentoring environment.
• Willingness to Learn: Eager to explore new platforms, trends, and tools; open to mentorship from senior marketers and designers.

No prior professional experience is required—if you’ve managed a personal page, blog, or community, you’ll thrive in this role.

What You’ll Gain

• Real-World Experience: Manage social channels for a live Nigerian tech startup; your voice and strategy will directly impact audience growth and brand awareness.
• Mentorship: One-on-one guidance from senior marketers and designers learn best practices in digital marketing strategy, content creation, and analytics.
• Portfolio Boost: Build a tangible body of work content calendars, performance reports, and campaign case studies you can showcase to future employers.
• Skill Growth: Deepen your knowledge of social media strategy, content creation tools, analytics platforms, and community management essential skills for any digital marketer.
• Flexible Schedule: Own your hours in our fully remote environment—create and schedule content evenings or weekends as fits your availability.
• Networking & References: Gain professional references from Pinpoint’s leadership who can vouch for your skills and work ethic as you pursue paid roles.
  

<