Job Title: Social Media Manager
Location: Ibadan (Wire and Cable Apata), Oyo
Job Summary
- The Social Media Manager is responsible for developing and implementing social media strategies to increase brand awareness, engage target audiences, and drive business results.
- This role involves managing social media accounts, creating content, analyzing performance metrics, and staying abreast of industry trends.
Key Responsibilities
Social Media Strategy:
- Develop and execute comprehensive social media strategies to align with business goals.
- Identify target audiences and create content that resonates with them.
- Stay updated on industry trends and emerging social media platforms.
Content Creation:
- Create engaging and shareable content for various social media platforms.
- Coordinate with internal teams to gather content and ensure brand consistency.
- Utilize multimedia content, including images, videos, and infographics.
Social Media Management:
- Manage and update social media accounts on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
- Monitor social media channels for industry trends, competitor activity, and audience sentiments.
- Respond to comments and messages in a timely and professional manner.
Campaign Management:
- Plan and execute social media campaigns to promote products, services, or events.
- Collaborate with marketing and design teams to develop campaign assets.
- Monitor and analyze campaign performance, making data-driven adjustments as needed.
Analytics and Reporting:
- Use analytics tools to track and report on social media performance metrics.
- Provide regular reports detailing key performance indicators (KPIs) and insights.
- Identify areas for improvement and recommend strategies for optimization.
Community Building:
- Foster a sense of community around the brand by engaging with followers and building relationships.
- Identify and collaborate with influencers and brand advocates to expand reach.
Qualifications
- Bachelor's Degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager or similar role.
- Demonstrated success in developing and implementing social media strategies.
- Proficiency in using social media management and analytics tools.
- Strong written and verbal communication skills.
- Creativity and ability to think outside the box.
- Strong analytical and problem-solving skills.
- Knowledge of current social media trends and best practices.
- Ability to work independently and collaboratively in a fast-paced environment.
Preferred Skills:
- Experience with paid social media advertising.
- Graphic design skills or experience working with design teams.
- Familiarity with social media scheduling tools.
- Understanding of SEO and content marketing principles.
Job Type: Full-time
Pay: ₦100,000.00 - ₦150,000.00 per month