Job Title: Social Media Manager
Location: V.I., Lagos
Job Type: Full- Time
Reporting Line: Creative Strategist
Level: Associate Level (Executive)
Company Overview
At Fernhill, we use social media to highlight your company’s and brand’s objectives while ensuring that they are reasonable, quantitative, explicit, and time-bound.
Job Overview:
You will share and manage a positive and engaging experience for Fernhill and its clients, supporters and followers on all social media channels (Facebook / Instagram / Twitter /
TikTok / LinkedIn / YouTube, etc.). The position will help drive thoughtful conversation among Fernhill and its clients' social media audiences, coordinating the day-to-day posting of all
content, and responding to and/or escalating complaints.
You will collaborate with the Creative team to ensure Fernhill and its clients are meeting
their audience engagement and growth goals. The individual will monitor social trends, build online connections for Fernhill and its clients', and is passionate about Fernhill and its client,s mission of making insurance enjoyable for all.
Job Responsibilities:
1. Develop and execute a social media and content marketing strategy that drives engagement, growth, and retention of Fernhill and its clients' community.
2. Manage all social media accounts and create, curate, and post content that is relevant, informative, and valuable to the community.
3. Act as a liaison between the company and the community, conveying information, updates, and feedback both ways.
4. Respond to comments, questions, and complaints on social media, and work with customer service teams to resolve issues promptly.
5. Monitor and analyze social media and engagement metricsto understand the
effectiveness of campaigns and use this information to improve strategies overtime.
6. Create and manage social media advertising campaigns to reach new customers and drive app downloads.
7. Manage the Fernhill and its clients' blog and create relevant and engaging blog content.
8. Gather feedback from the community regarding Fernhill and its client’s products, services, and overall user experience.
9. Communicate this feedback to relevant teams within the company to drive product improvements.
10. Attend industry conferences and meetups to connect with the community in person.
11. Encourage and facilitate user testimonials, case studies, and other forms of positive feedback
12. Collaborate with internal teams, including marketing, product development, and customer service, to ensure consistent messaging across all channels and timely resolution of problems.
13. Perform other duties as assigned.
What you need to be successful on the job;
1. At least a Bachelor's in a relevant discipline (Mass comm, Communication, Marketing, and Advertising).
2. Successful track record with managing social media platforms (Facebook, Instagram, Twitter, YouTube, digital-based, Web).
3. Strong and consistent communication skills.
4. Creativity to Think outside the box.
5. Knowledge of social media management tools.
6. Basic understanding of analytics and reporting.
7. Ability to package communication material for different audiences.
8. Ability to deliver creative strategic content, texts, images, and videos.
9. Strong writing skills - copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques.
10. Strong video content editing skills.
Job Type: Full-time