Job Title: - Social Media & Content Creator
Department: Marketing & Communications
Location: Egbeda, Lagos
Employment Type: Full-Time (Hybrid)
Job Summary:
The Social Media & Content Creator will be responsible for developing, implementing, and managing the company’s social media strategy to enhance brand awareness, drive customer engagement, and support lead generation within the logistics industry. This role requires a creative storyteller with strong knowledge of logistics supply chain and digital marketing best practices. The candidate will create compelling content across multiple platforms, including social media, blogs, email, and video, ensuring consistent brand messaging and alignment with the company’s business goals.
Key Responsibilities
Develop and execute a comprehensive social media strategy across platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, etc.).
Plan, schedule, and publish engaging, brand-aligned posts using content calendars and scheduling tools.
Monitor, respond to, and engage with online communities to build brand loyalty and improve customer relationships.
Track, analyze, and report on social media performance using analytics tools, adjusting strategies to improve reach and engagement.
Stay updated with social media trends, platform changes, and best practices relevant to the logistics industry
Produce high-quality, original content tailored to the logistics industry, including blog posts, case studies, infographics, videos, and customer success stories.
Create visual content using graphic design tools (e.g., Canva, Adobe Creative Suite) and collaborate with photographers/videographers for professional shoots.
Write and edit copy for social media posts, email campaigns, website content, and press releases.
Ensure all content is SEO-optimized and aligned with brand voice, messaging, and guidelines.
Develop storytelling campaigns that highlight the company’s services, achievements, CSR initiatives, and industry insights.
Collaborate with the sales and operations teams to develop marketing campaigns that support business objectives.
Job Type: Full-time
Pay: From ₦100,000.00 per month