Job Summary:
We are looking for a passionate and creative Social Media Content Creator to showcase our restaurant’s food, people, and culture across digital platforms. The ideal candidate is a foodie at heart with an eye for aesthetics, skilled in photography/videography, and able to produce mouthwatering content that excites audiences and drives customers through our doors.
Key Responsibilities:
Capture high-quality photos and videos of menu items, behind-the-scenes moments, staff highlights, and dining experiences.
Create and post engaging content (reels, stories, TikToks, carousels, captions) that highlight our restaurant’s personality and offerings.
Develop and manage a content calendar to align with promotions, new menu launches, events, and seasonal campaigns.
Stay up-to-date with food content trends, viral challenges, and platform updates to keep our content fresh and relevant.
Write fun, engaging, and brand-aligned captions that tell a story and encourage interaction.
Manage social media engagement by responding to comments, reviews, and direct messages.
Track performance (reach, likes, shares, engagement, bookings) and suggest improvements to boost results.
Collaborate with chefs, staff, and management to bring creative food stories to life.
Requirements:
Proven experience creating social media content, preferably in food, hospitality, or lifestyle sectors.
Strong photography and videography skills (smartphone or professional camera).
Proficiency in editing tools (Canva, CapCut, Adobe Premiere, Lightroom, etc.).
A creative eye for food styling and trend-driven content.
Strong communication skills and ability to capture the brand’s unique voice.
Passion for food and storytelling.
Preferred:
Experience growing TikTok/Instagram pages.
Knowledge of influencer partnerships and collaborations.
Basic understanding of paid ads and promotions.
Work Environment:
This role requires both in-restaurant presence (to capture fresh content) and flexibility to post/manage accounts remotely. Occasional evenings/weekends may be needed for special events or menu launches.
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