Part I Play - Content and Social Media Experience Manager
The Part I Play at Purple Crayolá
The part I play at Purple Crayolá is to create engaging digital experiences that enhance our brand’s online presence, foster meaningful interactions with our audience, and drive customer engagement. I craft content that tells the story of Purple Crayolá's clients, shaping how we connect with our community and reinforcing our digital identity.
Through my work, I ensure that our social media platforms and digital channels reflect Purple Crayolá’s mission and values, bringing our brand’s vision to life in a way that resonates with our audience. I work closely with the digital design team and other departments to ensure that our content strategies align with the overall business objectives, delivering impactful and value-driven communications.
My Core Responsibilities
Crafting Engaging Digital Content
- I develop and manage high-quality content that spans social media, blogs, websites, and other digital platforms.
- I create compelling narratives that engage our audience and effectively communicate brand messages.
- I edit and proofread content to ensure it is aligned with our brand’s tone, voice, and style.
Building and Enhancing Social Media Presence
- I oversee the strategic management of assigned social media channels, ensuring consistent engagement with our community.
- I monitor digital trends, audience behaviour, and competitor activities to optimise our content strategies.
- I foster a positive online presence by responding promptly to comments, messages, and interactions from our followers.
Collaboration and Campaign Development
- I collaborate with cross-functional teams, including marketing, design, and sales, to align content strategies with Purple Crayolá’s business goals.
- I lead the conceptualisation and execution of social media campaigns that elevate brand awareness and support marketing objectives.
- I ensure visual and content consistency across all platforms by working closely with our digital design and development team.
Data-Driven Insights and Continuous Improvement
- I analyse social media performance metrics to assess the effectiveness of campaigns and identify opportunities for improvement.
- I use data-driven insights to refine strategies, optimise engagement, and guide future content decisions.
- I stay ahead of digital trends and emerging technologies to keep client’s digital presence innovative and relevant.
My Skills and Experience Include
- Proven experience (minimum of 2-3 years) in social media management, digital content creation, and content strategy.
- Strong copywriting and storytelling skills that create engaging narratives tailored to various audiences.
- Proficiency with digital tools and platforms, including social media management software and content creation tools.
- Excellent analytical skills to track content performance and derive actionable insights for continuous improvement.
- A collaborative mindset that enables me to work seamlessly with different teams to achieve business goals.
The Skills I Will Develop
- I will deepen my knowledge of content strategy and expand my expertise in digital marketing tools and techniques.
- I will enhance my ability to interpret social media analytics to create data-driven content strategies that deliver measurable results.
- I will develop my skills in collaborative project management, working alongside cross-functional teams to achieve cohesive digital campaigns.
- I will strengthen my ability to adapt to evolving trends in the digital landscape and incorporate innovative ideas into our content approach.
Our Culture and Values
At Purple Crayolá, we are more than just a team; we are a community of Heroes. Our culture fosters creativity, inclusivity, and a relentless drive for excellence. We believe in empowering our people to make a positive impact through their work and encouraging continuous learning and growth.
Hybrid Work Environment
I will thrive in a hybrid work environment, working 1-2 days in the office in Ikeja or Victoria Island, Lagos, with the flexibility to work remotely for the remainder of the week. This approach allows me to balance collaboration with the freedom to innovate from anywhere.
How I Contribute to Purple Crayolá’s Mission
My work plays a critical role in shaping the digital journey of Purple Crayolá, enhancing our online presence, and building meaningful connections with our audience. Through my content strategies and social media initiatives, I contribute to driving brand engagement, fostering customer loyalty, and achieving our overall business objectives.
Commitment to Equal Opportunity
Purple Crayolá is dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. We are committed to equal opportunity and do not discriminate based on race, gender, religion, or nationality. Our goal is to ensure that everyone has the chance to succeed and grow within our team.
Job Type: Full-time
Pay: ₦150,000.00 - ₦180,000.00 per month
Application Question(s):
- Have you submitted a cover letter describing your suitability for the role based on the Part I Play/Job description?
Education:
- Undergraduate (Required)
Experience:
- Social Media: 3 years (Required)
Language:
- English fluently (Required)
License/Certification:
- Do you have any certifications/training relating to the role (Required)
Application Deadline: 30/08/2025
Expected Start Date: 01/09/2025