Job Title: Sales Reporting Analyst
Location: Lagos
Job Summary
The Sales Reporting Analyst will play a key role in supporting the implementation and ongoing management of the Sales Force Automation (SFA) system across six strategic markets in Lagos. The ideal candidate will be responsible for generating, analyzing, and validating sales performance reports, ensuring accurate data entry and tracking system adoption across the sales team. This role enables real-time, data-driven decision-making to drive commercial performance.
Key Responsibilities
Generate and maintain daily, weekly, and monthly sales performance reports using SFA and other data sources.
Track SFA system usage and compliance across all field sales staff.
Cross-validate automated SFA reports with manual reports during system transition.
Identify and escalate data inconsistencies or gaps to relevant stakeholders.
Create and maintain dashboards and trackers using Excel or Google Sheets.
Provide first-line support to sales staff on SFA usage; escalate technical issues when needed.
Assist in the analysis of sales KPIs and preparation of business review decks for management.
Manage structured monthly feedback sessions to capture SFA user experience and improvement opportunities.
Ensure confidentiality, consistency, and accuracy in all sales data reporting processes.
Key Performance Indicators (KPIs)
Reporting Accuracy: ≥ 98% accuracy in weekly/monthly reports
SFA Adoption Rate: ≥ 90% compliance across field users
Support Ticket Resolution: ≥ 95% resolution rate within 24 hours
Data Synchronization: 100% sync across markets weekly
Timely Insight Delivery: Dashboards/insights delivered within 48 hours post-period close
Requirements & Qualifications
B.Sc/HND in Business Administration, Statistics, Economics, or any related field
2–4 years of experience in sales reporting, sales operations, or commercial analysis (FMCG experience is an advantage)
Strong analytical and data interpretation skills
Proficiency in Microsoft Excel/Google Sheets and basic dashboarding
Experience with Sales Force Automation tools (e.g., Salesloft, Salesforce, Dynamics, or similar platforms) is a plus
Excellent attention to detail, data accuracy, and reporting consistency
Strong communication and interpersonal skills
Job Type: Full-time