Performance Marketing Specialist

Tuteria

Marketing & Communications

Job Summary

As a Performance Marketing Associate at Tuteria, you will play a key role in executing and

optimizing data-driven marketing campaigns that drive customer acquisition and brand

growth. You will support the development and implementation of content, performance

ads, email marketing, SEO, and social media strategies to strengthen Tuteria’s presence,

generate quality leads, and drive engagement across Nigeria and global markets.

Job Responsibilities

Campaign Execution & Performance Marketing

• Develop and manage paid ad campaigns across Google, Facebook, Instagram, and

other digital platforms.

• Track, analyse, and report on key performance indicators (CPC, ROAS, CPA, CTR, etc.),

and make data-driven recommendations to improve results.

• Collaborate with the brands and communications and other relevant teams to create

compelling ad creatives, videos, and landing pages.

Social Media Management

• Plan and execute social media campaigns, influencer partnerships, and community-

building initiatives.

Email Marketing & CRM

• Draft and schedule newsletters, promotional emails, and user onboarding emails

flows via email marketing tools.

Website & Conversion Optimization

• Manage website content, CTAs, and landing page experiments to improve lead generation

generation and User Experience.

• Use Google Analytics, Hotjar, or similar tools to understand user behaviour and

suggest improvements.

Market & Competitor Research

• Stay updated with Performance Marketing trends and competitor strategies in the

edtech, healthcare and tutoring space.

• Identify new tools and channels for audience engagement and performance

enhancement.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of proven experience in Performance Marketing, preferably in a startup,

healthcare or education-focused company.

• Experience running digital ad campaigns or managing a business page/social account

is a strong plus.

• Strong knowledge of digital platforms, including Facebook Ads Manager, Google

Ads and social media tools.

• Familiarity with analytics tools such as Google Analytics, Meta Insights, SEMrush, or

similar.

• Excellent written and verbal communication skills with attention to detail.
• Creativity in content creation and campaign ideation.
• Basic understanding of SEO, email marketing, and website CMS (e.g., WordPress).
• A learning mindset and ability to thrive in a fast-paced, data-driven environment.
Strong time management skills and the ability to manage multiple tasks simultaneously.

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