Our Mission
Small and mid-sized brands deserve to compete with industry giants. DALA streamlines the order-to-payment cycle so these brands can focus on making great products while we handle the complex commercial operations that drive growth.
Your Role in Our Success
You’ll build and lead an AI-powered marketing services team that not only supports our partner brands but also grows into a revenue-generating external agency. This role combines creative leadership with entrepreneurial execution, as you create a subscription-based media engine that delivers measurable results for emerging brands.
Key Responsibilities
- AI-Powered Marketing: Design and implement marketing strategies and campaigns using cutting-edge AI tools.
- Agency Building: Develop a scalable, subscription-based media business serving both internal partners and external clients.
- Team Leadership: Recruit, train, and manage a small team of media professionals, ensuring AI-first adoption.
- Campaign Execution: Deliver high-impact campaigns across digital, retail, and social platforms that drive measurable sales.
- Innovation & Experimentation: Test new AI-driven tools, content formats, and growth hacks under budget constraints.
- Collaboration: Partner closely with Commercial and AI Integration leads to align marketing with business growth strategies.
What You’ll Build
- A subscription-based AI-powered marketing agency with 3–5 scalable pricing tiers.
- Measurable brand growth for partner companies through efficient, data-driven campaigns.
- A media team that excels at both execution and teaching others.
- A sustainable new revenue stream for DALA Technologies.
Who You Are
- AI-First Thinker: Not just using AI tools, but believing in their transformative potential for marketing.
- Entrepreneurial Builder: Energized by the challenge of building a media business inside a high-growth company.
- Creative Strategist: Able to design campaigns that balance storytelling, analytics, and AI-driven execution.
- Team Developer: Skilled at recruiting, managing, and mentoring creative and technical talent.
- Resourceful Innovator: Thrive under budget constraints by finding creative, high-ROI solutions.
- Results-Obsessed: Comfortable owning ambitious revenue and performance targets.
Business Model: Subscription-based Al-powered marketing agency serving emerging brands (3-5 pricing tiers)
Success Metrics: External client revenue, Al efficiency gains, measurable brand partner growth
Key Requirements
- AI-first thinking (genuine believer, not just user)
- Either technical skills OR exceptional at recruiting/managing technical talent
- Entrepreneurial - building new revenue stream through external client services
- Resourceful - excited by budget constraints that force innovation
- Must deliver on 6-month timeline with multiple project streams
- Bachelor’s degree or equivalent experience.
What We Offer
- Base Salary: ₦500,000 – ₦800,000
- Performance Incentives: Up to 2x base salary based on results.
- Career Growth: Direct path to senior marketing roles as we scale.
- Leadership Development: Build and lead a pioneering AI-driven media team in Nigeria.
Our Culture
We value extreme ownership, direct feedback, and continuous improvement. You’ll work in a fast-moving, entrepreneurial environment where your leadership creates a new competitive edge for Nigeria’s emerging brands.
Ready to build the AI-powered marketing engine driving Nigeria’s retail transformation?
Job Type: Full-time
Pay: ₦500,000.00 - ₦800,000.00 per month
Education:
- Undergraduate (Required)
Experience:
- digital marketing: 3 years (Preferred)