Marketing Specialist- BTL
Carlcare Development Nigeria Limited
Marketing & Communications
- Minimum Qualification :
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Responsibilities
- Event Planning & Execution
Organize and manage offline marketing activities such as trade shows, roadshows, product launches, and in-store activations to boost brand visibility and engagement.
- Strategy Development
Develop and implement effective BTL marketing strategies to support overall brand goals, ensuring consistent and impactful offline brand presence.
- Market Research & Insights
Conduct on-ground market research to gather customer and industry insights, providing data-driven input to optimize offline campaigns.
- External Relationship Management
Build and maintain strong relationships with suppliers, channel partners, agencies, and venue organizers to ensure smooth execution of BTL activities.
- POSM & OOH Execution
Oversee POSM (Point-of-Sale Materials) design, production, and distribution, as well as manage out-of-home (OOH) and in-store branding implementation.
Qualifications
- 3-5 years' of marketing experience
- BS/BA in Marketing or a related field of study Excellent writing and communication skills
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