Marketing Lead

Key Responsibilities

• Own and execute the full marketing strategy (organic, paid, email, content)

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  Design and manage omnichannel campaigns to drive leads and conversions
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  Oversee social media management, content planning, and audience growth
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  Lead creative development (ads, landing pages, email copy, flyers, etc.)
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  Collaborate with the sales and product teams to align messaging and timing
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  Optimize campaign performance through A/B testing, data analysis, and insights
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  Manage the marketing calendar, budgets, and agency/vendor relationships

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  Build and lead a high-performing marketing team as the company scales

Qualifications:

• Bachelor's in Marketing, Communications, or related field

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  4+ years in digital marketing and campaign leadership
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  Experience with funnels, CRM tools (GoHighLevel preferred), email automation
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  Proven success in lead generation and paid social campaigns

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  Strong copywriting, content, and brand storytelling skills



• Familiar with tools like Meta Ads Manager, Google Ads, Canva, and analytics platforms