The Marketing Operations Associate at Cove Real Estate and Constructions serves as a strategic enabler within our marketing organization, driving operational excellence and technological innovation. This position focuses on streamlining marketing processes, optimizing campaign performance, and ensuring data-driven decision making across all marketing initiatives. The successful candidate will act as a bridge between marketing strategy and execution, enabling our team to scale efficiently while maintaining the highest standards of quality and brand consistency.
Key Responsibilities
Marketing Process Optimization
- Analyze existing marketing workflows and implement improvements to boost operational efficiency and support Cove Real Estate and Constructions expansion goals
- Partner with internal stakeholders to create comprehensive documentation of marketing processes, ensuring standardization and scalability across all functions
- Establish best practices and standard operating procedures to maintain consistency in marketing operations
Campaign Execution and Coordination
- Provide comprehensive support for marketing campaigns throughout their lifecycle, including strategic planning, tactical execution, performance monitoring, and results analysis
- Guarantee alignment between all marketing initiatives and Cove Real Estate and Constructions brand identity and strategic business objectives
- Coordinate closely with creative, content and media teams to ensure timely delivery of high-quality marketing materials
Technology Infrastructure Management
- Manage and optimize marketing technology stack, including automation platforms, CRM systems (such as Salesforce, Zoho ), and related marketing tools to ensure optimal performance and data integrity
- Partner with IT teams and other departments to implement seamless technology integrations that enhance marketing efficiency and productivity
Performance Analysis and Insights
- Track and evaluate critical marketing KPIs including conversion rates, lead generation metrics, and campaign effectiveness to generate strategic insights for continuous optimization
- Develop comprehensive performance reports that clearly communicate marketing impact, effectiveness, and return on investment to key stakeholders
Financial and Resource Management
- Oversee marketing budget allocation and expenditure tracking to ensure campaigns operate within approved financial parameters while maximizing results
- Work collaboratively with finance and operations teams to maintain accurate budget monitoring and reporting
Strategic Partnership and Collaboration
- Foster strong working relationships with sales, product development, and customer service teams to ensure marketing initiatives support broader organizational objectives
- Cultivate a collaborative marketing culture that promotes knowledge sharing and drives successful project outcomes
External Relationship Management
- Manage relationships with external vendors, realtors, and strategic partners to ensure timely delivery of marketing services and assets
- Assess and monitor third-party partner performance to maintain quality standards and maximize value
Brand Governance and Compliance
- Maintain strict adherence to Cove Real Estate and Constructions brand guidelines and messaging standards across all marketing communications
- Ensure all marketing activities comply with applicable legal, regulatory, and industry requirements, with particular attention to land sales and investment regulations
Innovation and Development
- Monitor emerging marketing trends, technologies, and best practices to position Cove Real Estate and Constructions as an industry leader
- Proactively identify opportunities for process optimization and innovative approaches to marketing operations
Required Qualifications
Educational Background
- Bachelor's degree in Marketing, Business Administration, or related discipline
- Professional certifications in marketing automation platforms (HubSpot, Zoho), CRM systems, or project management methodologies preferred
Professional Experience
- Minimum 3 years of experience in marketing operations, marketing project management, or comparable roles
- Demonstrated expertise in managing multi-channel campaigns, optimizing marketing systems, and utilizing data for performance enhancement
Core Competencies
- Exceptional project management and organizational capabilities with proven ability to manage multiple concurrent projects
- Advanced proficiency in marketing automation tools, CRM platforms, and analytics software
- Strong analytical skills with ability to interpret complex data and generate strategic insights
- Excellent communication and collaboration skills for effective cross-functional teamwork
- Detail-oriented approach with process-focused mindset and ability to thrive in fast-paced environments
Preferred Qualifications
- Background in real estate or land investment marketing
- Experience with digital marketing strategies and tools specific to real estate/land sales
Benefits
- Supportive company culture focused on employee wellbeing
- Performance-based incentives and bonuses
- Career advancement pathways within a growing organization
- HMO
Job Type: Full-time
Application Question(s):
- Are you currently Employed?
- Why are you looking for a new job?
- What interests you most about our company?
- How Often are you willing to travel?
- Can we contact the references you've listed on your job application?
- Would you be willing to take up a telephone interview?
- What are the key contributions you can bring to this role?
Education:
- Undergraduate (Preferred)
Location:
- Port Harcourt (Required)