Head of Marketing and Communications

TON Corporate Services

Marketing & Communications

The Head of Marketing and Communications will be responsible for developing and executing comprehensive marketing and communication strategies that align with the church’s mission and goals. This role involves overseeing all aspects of our marketing and communication channels, including digital media, print, public relations, and internal communications.
The ideal candidate will possess a blend of strategic thinking, creative prowess, and strong leadership skills, with a deep understanding of both marketing principles and the unique nature of working within a religious context.

Principal Duties and Responsibilities:

• Design and implement a strategic marketing and communications plan that supports the church’s mission and growth objectives.
  
• Develop and manage annual budgets for marketing and communications initiatives.
  
• Oversee the creation of compelling and relevant content for various platforms, including social media, website, newsletters, and promotional materials.
  
• Ensure all content is aligned with the church’s values and voice, while engaging the congregation and reaching new audiences.
  
• Develop and execute digital marketing strategies, including social media campaigns, email marketing, and online advertising.
  
• Monitor and analyze digital metrics to assess the effectiveness of campaigns and make data-driven decisions.
  
• Cultivate relationships with media outlets and manage public relations efforts to enhance the church’s visibility and reputation.
  
• Coordinate community outreach programs and events to strengthen ties with local organizations and enhance the church’s impact.
  
• Develop and maintain effective internal communication channels to keep staff, campuses, and members informed and engaged.
  
• Lead and mentor the marketing and communications team.
  
• Coordinate with other departments to ensure cohesive messaging and alignment with overall initiatives.
  
Plan and execute promotional strategies for events, services, and programs.

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Key Performance Indicators:

• Engagement and Growth
  
• Brand Awareness
  
• Content Effectiveness and Impact
  
• Digital Marketing Effectiveness
  
Crisis Communication and Management

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Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field (Master’s degree preferred).
  
• Minimum of 14 years of experience in marketing and communications.
  
• At least 10 years in a leadership role.
  
• Proficiency in digital marketing tools and platforms.
  
• Strong analytical skills and strategic planning abilities.
  
• Excellent written and verbal communication skills.
  
• Strong interpersonal skills.
  
• Deep understanding and alignment with the values and mission of the church.
  
Strong project management skills.

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