Head, Business Development and Marketing

Masslife Healthcare Limited

Management & Business Development

Responsibilities:

• Identify target audiences and develop marketing plans with specific objectives across different target audience segments.
  
• Develop and execute marketing strategy and oversee all marketing activities.
  
• Lead the execution of marketing strategy, programs from start to finish, leveraging internal support and driving collaboration.
  
• Lead, manage, and inspire the marketing team, manage budgets, and ensure marketing efforts align with overall business goals.
  
• Understand people and build awareness of how our products and services can satisfy their needs.
  
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  
• Create brand awareness, drive customer acquisition and retention, and increase sales.
  
• Create, maintain, and conduct analytics reporting across multiple channels/segments and extract key insights for go-to-market strategies, complete with formal proposals.
  
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
  
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly.
  
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
  
Networking with industry professionals.

Requirements:

• Minimum of 10 years’ experience post-NYSC, in business development, sales, or marketing with at least 5 years in a managerial role specifically within an HMO, Insurance, Banking or related industry.
• Excellent written and verbal communication, negotiation, and presentation skills
  
• Strong project management, multitasking, and decision-making skills.
  
• Metrics-driven marketing mind with an eye for creativity.
  
• Experience with marketing automation and Customer Relationship Management (CRM) tools.
  
• Strong understanding of the healthcare industry, including the National Health Insurance Authority (NHIA) and Health Maintenance Organisation (HMO) operations.
  
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  
Ability to work independently and collaboratively within a team.

Preferred Skills and Qualifications:

• Postgraduate degree in Business Administration, Marketing, Economics, or a related field.
  
• Professional certification in Sales, Marketing, or Business Development, and/or professional membership in health, management, or related bodies will be an added advantage.
  
• Proficiency with digital marketing strategy
  
• Proven success in driving revenue growth, building a strong brand reputation, effectively aligning marketing efforts with overall business objectives, consistently delivering positive Return on Investment (ROI), and demonstrating adaptability to market changes.
• Established contacts (prospects and customer base) in the Health Insurance/banking/general insurance Industry.
• Marketing and Leadership Skills
  
Willingness to travel

Note: Compensation for this role is negotiable. This provides an opportunity, during the hiring process, for candidates to discuss and potentially agree on a compensation package that reflects their skills, experience, and market value.

Method of Application: Interested and qualified candidates should send their CV/Resume and cover letter as one file on or before August 18, 2025. Only shortlisted candidates will be contacted.