We are looking for a creative and results-oriented Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Our ideal candidate should be able to proactively research market trends and create/optimize product campaigns. You will be responsible for developing and implementing effective digital strategies to drive brand awareness, website traffic, and lead generation.
If you live and breathe digital marketing, we want to meet you.
Responsibilities
- Develop marketing strategies that align with the organization's business goals
- Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
- Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
- Conduct market research and analyze trends to identify new opportunities and improve campaign performance
- Collaborate with cross-functional teams to produce engaging content and optimize user experience
- Stay up-to-date with emerging digital marketing trends and technologies
- Create engaging content for digital platforms, including website, blog, and social media posts.
- Optimize website content and user experience to improve search engine visibility and drive organic traffic.
- Prepare reports and presentations to communicate campaign results and insights.
- Design, build and maintain our social media presence
- Brainstorm new and creative growth strategies
Qualifications
- Bachelor's degree in marketing, communications, or related field
- 5+ years of proven experience in digital marketing
- Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
- Proficient in marketing automation tools
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
- Demonstratable experience leading and managing SEO/SEM
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
Skills & Requirements
- Understanding of Marketing Fundamentals
- Knowledge of Digital Marketing Channels
- Analytics proficiency
- SEO and SEM Expertise
- Content Creation Skills
- Social Media Management Capability
- Creativity in Campaign and Content Development
- Well-organized and detail-oriented
- Exceptional communication and writing skills
- Strong project management skills
- Creative thinking and problem-solving abilities.
- Ability to multitask and manage projects in a fast-paced environment.
- Self-motivated with a passion for learning and professional development.
Job Type: Full-time