Job Title: Retail and Distribution sales Lead
Job Location: Lagos, Nigeria
Industry: Pro Audio Visual -Design,Engineering, and Sales
Reports To: Managing Director
Role Overview
The Retail & Distribution Sales Lead will be responsible for driving sales revenue through our owned retail platforms (online and physical), third-party retail partners, and an extensive distribution channel comprising AV dealers, installers, cooperatives, real estate developers, and trade partners. The ideal candidate is a commercially astute, results-driven leader with a proven track record of delivering sales targets and building scalable multi-channel networks.
Key Responsibilities:
Revenue Growth & Sales Target Achievement
● Lead revenue generation across all retail and distribution channels to meet monthly, quarterly, and annual sales targets.
● Monitor sales pipelines, optimize conversion rates, and proactively manage underperformance.
Retail & Channel Network Development
● Build, expand, and nurture a robust network of retail outlets, AV dealers, distributors, and institutional trade partners.
● Drive recruitment and onboarding of new partners aligned with market coverage and business expansion objectives.
Route-to-Market (RTM) & Channel Strategy Execution
● Develop and implement effective RTM strategies for both existing and new products.
● Optimize territory coverage, product availability, pricing structures, and promotional campaigns.
● Ensure alignment between sales, marketing, and distribution operations.
Retail Operations Oversight
● Oversee daily retail operations across physical outlets and online platforms.
● Ensure adherence to sales processes, inventory management, merchandising standards, and customer service protocols.
Trade Marketing & Activation Management
● Collaborate with the Marketing team to plan and execute in-store promotions, trade activations, and consumer engagement initiatives.
● Maximize in-market brand visibility and sell-out opportunities.
Sales Reporting, Forecasting & Market Intelligence
● Track channel performance metrics, analyze sales data, and provide actionable insights to inform business decisions.
● Maintain competitor intelligence and market trend analysis to support strategic planning.
Team Leadership & Sales Force Management
● Recruit, coach, and lead a high-performing retail and field sales team.
● Set clear KPIs, conduct performance reviews, and implement performance improvement initiatives.
● Foster a results-driven, collaborative sales culture.
Requirements
● Minimum 6 years of progressive sales leadership experience in consumer electronics, lifestyle tech, FMCG, or allied sectors.
● Proven track record of achieving and exceeding sales targets.
● Demonstrated ability to build and manage multi-channel retail and distribution networks.
● Strong expertise in RTM strategy development, trade partner management, and field team leadership.
● Solid analytical skills in forecasting, pricing strategy, and market intelligence.
● Prior experience managing sales P&L or contributing to commercial business planning is a distinct advantage.
● Excellent communication, negotiation, and interpersonal skills.
● Willingness to travel locally and regionally as needed.
Why Join Us?
● Be part of a high-growth, innovation-led organization reshaping the consumer audio-visual market.
● Drive and own a key leadership role with tangible business impact.
● Competitive salary, performance-based bonuses, health benefits, and sales incentives.
● Career progression pathway into a Head of Sales role within 18–24 months for outstanding performers.
Job Type: Full-time
Pay: ₦550,000.00 - ₦700,000.00 per month
Experience:
- Consumer Electronics: 5 years (Required)
Application Deadline: 20/06/2025
