Students Enrolment and Marketing Officer
Department: Corporate Services (C.S.)
Reports to: Head, Marketing & Communications
Supervises: Nil
Duties and Responsibilities
- Initiate, implement, and oversee strategic plans to bring in more students to the school.
- Develop and coordinate all social media marketing strategies and platforms as well as advertising campaigns
- Oversee the development and implementation of all PR strategies.
- Supervise all media/graphic related activities of the school.
- Carry out market analysis internally and externally periodically to determine new trends, changes and possible threats and opportunities.
- Monitor the activities of competitors to ensure the school is not lagging the competition.
- Follow-up on prospective parents and provide them with information they need to choose Halifield.
- Oversee the process of admission from inquiry to resumption of students/pupils
- Arrange orientation programs and any needed educational workshops for newly enrolled students.
Education and Work Experience
- First degree or its equivalent in any discipline, preferably in any of the business courses.
- Postgraduate/professional qualification in Marketing
- Three – five (3-5) years relevant experience in C.S. function
Skills and Competences
- Holistic understanding of the business operations, inter-relationships and dependencies.
- Strong people management skills.
- Excellent communication skills.
- Excellent problem analysis and solving skills.
- Proficiency in multi-tasking and use of office productivity tools.
Key Performance Indicators
- Accuracy and timeliness of reports.
- Pupil/Student Net Enrolment Increase per annum
- % Improvement in Schools’ Brand Equity
- % reduction in marketing cost
- % of marketing C.S. goals that were met or exceeded during the year
- Ratio of inquiries to enrollments
- Increase in media presence
Job Type: Full-time
Pay: ₦160,000.00 - ₦200,000.00 per month
Application Deadline: 15/08/2025
Expected Start Date: 01/09/2025
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