Marketing And Business Development Coordinator

Tetra Maritime

Job Summary:

The Marketing & Business Development Head will be responsible for promoting the academy’s programs, generating leads and increasing overall enrolment through targeted marketing campaigns and outreach activities.

Key Responsibilities

• Develop and implement marketing strategies and Competitive Intelligence to promote the academy/institute’s courses and offerings.
• Coordinate with an appointed social media team/agency to develop and manage digital marketing campaigns, including social media, SEO marketing, Google ads, etc.
• Creating and manage LinkedIn and other suitable social media pages.
• Coordinate the creation and distribution of promotional content (brochures, newsletters, social media posts).
• Build partnerships with educational consultants and Educational Influencers (especially on social media), career counsellors, and feeder institutions.
• Identify new markets and student segments for outreach.
• Collaborate with Design team in updating Institution Pitch Deck (ppt) and other media elements of the Institution on a regular basis.
• Connect with Principals and Placement officers of schools and colleges.
• Connect with officials of other maritime organizations and government agencies to understand their training need and provide bespoke training solutions.
• Organizing events like Talent Scouting, Summer Programs, Project Expo, Workshops, Seminars & Webinars for identifying bright prospective students for admission enrolment.
• Coordinate Campus Tour Programmes for parents, prospective students, partners and other stakeholders.
• Keep track of the top schools and colleges in the country to enable a focus on the right target audience.
• Track leads, follow up on inquiries, and maintain a CRM or database of prospects.
• Prepare FAQs based on queries received from prospective students.
• Provide ideas and feedback to Website development team towards improvement and fine tuning of the information, videos and brochures uploaded on the site.
• Coordinate with the admissions team to ensure a smooth enrolment process.
• Prepare weekly/monthly reports on marketing performance and admissions conversion rates.
Take part in career exhibitions and fairs to promote SeaLearn Academy / Institute

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