· Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
· Assisting with product development, pricing and new product launches as well as working with the Business Development team to develop new business opportunities
· Managing promotional collateral to establish and maintain product branding
· Competitor and customer insights analysis
· Keeping up with competitors across markets to keep up to date with trends, as well as trying to predict future trends
· Measurement and evaluation of marketing communication campaigns, reviewing the success of marketing campaigns and creating reports
· Meeting with clients and working with colleagues across multiple departments (such as Production, Digital, Business Development Managers etc.)
· Be part the organization of events such as product launches, exhibitions, and photo shoots.
· Collaborating with Business Development team develops marketing partnerships with retailers, media partners, and other external partners to broaden the reach of the business’s brand messaging.
· Conducts research and analyses, translating campaign performance into communication documents and reports, which are distributed to senior brand marketing management and key stakeholders. Some of these documents are marketing briefs, competitive analyses, campaign recap decks, and so forth.
· Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
· Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
· Conducts pricing research and analysis to ensure competitive product and service pricing.
· Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
· Analyzes and evaluates financial aspects of product development.
· Collaborates in the development of new products.
· Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
· Collaborates, participates in, and coordinates promotional activities or trade shows.
· Negotiates contracts for services needed to execute a marketing strategy.
Job Types: Full-time, Contract
Pay: ₦100,000.00 - ₦150,000.00 per month
Ability to commute/relocate:
- Lagos: Reliably commute or planning to relocate before starting work (Required)
Education:
- Undergraduate (Required)
Experience:
- work: 4 years (Required)
