Digital Marketing Specialist

remoting.work

We are looking for a self-starter with strong graphic design skills, a good eye for branding and layout, and comfort managing digital content across social media platforms as well as the organization's website.

The ideal candidate is a self-starter with a blend of creative flair, marketing acumen, technical web skills, and business communication savvy . They are adept at analyzing what works, pivoting when needed, and confident in crafting compelling digital content that drives results. You should be comfortable working both independently and collaboratively in a fast-paced environment, with a strong focus on ROI through strategic marketing and digital engagement.

Key Responsibilities:

Social Media Management

• Strategically plan, develop, and schedule original, engaging content tailored to each platform (LinkedIn, Facebook, Instagram).
• Manage community engagement: respond to comments, messages, and engage in conversations to increase visibility and trust.
• Monitor platform analytics and optimize strategies based on performance metrics.
• Stay current with trends, algorithm changes, and best practices for each platform.

Website Design & Management

• Redesign, manage, and update the company website to align with brand goals and marketing strategies.
• Ensure the site is optimized for SEO, mobile responsiveness, and performance.
• Collaborate with team members on landing pages, campaign pages, and updates that support marketing efforts.
• Track and analyze web traffic and user behavior to continuously improve UX/UI.

Content Creation & Digital Campaigns

• Write, design, and publish multimedia content including posts, graphics, videos, newsletters, and case studies.
• Develop and execute digital campaigns that align with specific marketing objectives (product launches, recruitment drives, brand positioning, etc.).
• Collaborate with internal teams and stakeholders to ensure brand and message consistency across all channels.

Lead Generation & Strategy

• Conduct market research and competitor analysis to uncover trends and identify opportunities.
• Drive and track lead generation through digital campaigns, targeted content, and calls to action.
• Align all marketing efforts with sales and business development objectives.

Performance Analytics & Reporting

• Prepare monthly reports summarizing performance across social media, website, and campaign initiatives.
• Provide insights and recommendations based on analytics to refine ongoing strategies.
Use tools such as Google Analytics, Meta Business Suite, LinkedIn Analytics, and others to track results.

Skill Sets Required / Preferred

Preferred Skills & Experience:

• Proven experience in graphic design for print and digital (experience designing print publications highly preferred)
• Proficiency with Adobe Creative Suite (Illustrator, Photoshop, etc) and/or Canva
• Experience managing social media content calendars and creating engaging posts
• Familiarity with website CMS platforms (WordPress)
• Experience organizing and promoting events online and in print
• Strong organizational skills and ability to independently manage projects and meet deadlines

Qualifications:

• 3 - 5 years of experience in related role(s).
• Proven experience in social media management across various major social platforms.
• Proven experience in graphic design (using tools such as Adobe Creative Suite, and/or Canva, etc).
• Proven experience in designing and managing orders for printed materials
• Proficiency in web design and familiarity with website management (WordPress or similar platforms preferred).
• Strong analytical skills with the ability to track social media metrics and adapt strategies to improve performance.
• Ability to work collaboratively in an open, dialogue-oriented environment.
Ability to work independently and with attention to detail, ensuring accuracy in all financial records.

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