Digital Marketer

We are looking for Full time, Hybrid Digital Marketer to handle all active and passive marketing across all our Digital Platforms, manage sales landing pages, etc, for African Naturalistas, a company into the manufacture and sales of Hair Products, its subsidiary Pureformula Innovations, a B2B cosmetic manufacturing company into the Private Labelling of Hair Products, and The-Trichologist, a Hair Clinic into helping women with Hair Loss Issues and Scalp Disorders. You will be required to.

• Manage and create content for all our Social Media handles
• Manage content uploads and engagement on Youtube
• Write content marketing blog posts
• Manage sponsored ad performances
• Manage Newsletter marketing and informative communication
• Build aesthetically-pleasing sales conversion and landing pages, in alignment with brand standards
• Develop creative Digital Marketing Strategies to be executed across all platforms
• Create graphics, posters, video cut-outs, other media assets to increase brand awareness and increase customer engagement.
• Create and manage monthly Social Media Calendars and Email Marketing Calendars.
• Post Engaging Contents daily on all Social Media Channels
• Manage Stakeholder communications on Social Media
• Manage Online Ecommerce store hosted on wordpress and related web pages
• Manage and optimize website content and SEO performance
• Manage online advertising platforms and budgets effectively
• Monitor, track, analyze, report on the performance of social media platforms using tools such as google analytics and Facebook insights and recommend improvements to increase performance based on analyzed metrics.

QUALIFICATIONS

• Minimum of HND / B.Sc qualification.
• A minimum of 1 year work experience.
• Computer literate
• Excellent communication skills
• Excellent writing skills
• Excellent Graphics Design Skills
• Good people skills and friendly disposition.

SKILLS REQUIRED

• A good understanding of Social Media platforms, trends, dynamics and algorithms
• A good understanding of keywords optimization, SEOs and google ranking
• Ability to use WordPress, page builder plugins such as Elementor, create sales and conversion landing pages, etc
• Ability to manage newsletter communications, using newsletter tools, such as Mailchimp
• Ability to create simple and professional graphics designs, using tools such as Canva
• Ability to do content marketing, using skills such as storytelling and showcasing services benefits.
• Ability to write high-converting marketing emails and email subjects
• Ability to create short-form videos using apps such as capcut, inshot, Instagram, etc
• Ability to do content marketing, using skills such as storytelling, sales copies, emotional selling, etc highlighting products and services
• Ability to write high-converting sales captions

WORK MODE

• Hybrid Work Mode
• You will required to work from the office a minimum of once a week to create Behind-the-scenes content
• All remote tasks will be monitored and documented via our our remote platform on Asana

What We Offer

• Competitive salary with pension and health insurance.
• Opportunities for career growth and professional development.
• A collaborative and innovative work environment.
• The chance to be part of a fast-growing company making an impact in the beauty industry

Job Types: Full-time, Permanent

Pay: ₦130,000.00 - ₦180,000.00 per month

Application Question(s):

• If selected for the job, your deliverables will be daily monitored and reviewed remotely via our Remote task platform on Asana. Are you okay with this?
• Are you comfortable working in a hybrid setting?
• This is a HYBRID ROLE. You will required to work from the office in Ikota Lekki, Lagos once a week to create Behind-the-scenes content and work with other staff. Will you be able to do this
• If shortlisted, as a Hybrid staff, you will be required to appear for a physical interview at our office in Ikota Lekki, Lagos. Will you be able to make it?
• This is a full time job. If selected, you will be required to work with our organization, and no other one, during work hours of 8am to 5pm on weekdays. Are you okay with this?
• Do you have your laptop, Internet, good mobile device, and stable electricity supply to carry out this job?

Experience:

• Email Marketing: 1 year (Required)
• Wordpress: 1 year (Required)
• Graphics Design: 2 years (Required)
• E-commerce: 1 year (Preferred)
• Writing and Editing: 2 years (Required)