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Social Media Marketing Specialist
VIP Express Tourism Limited
Marketing & Communications
Port Harcourt & Rivers State Full Time
Tourism & Travel NGN 75,000 - 150,000
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Job Summary
We are seeking a creative, dynamic, and results-driven Social Media Marketing Specialist to join our team. This role is essential in building our brand presence, engaging our audience, and driving online growth through strategic social media initiatives. To succeed in this role, you should possess a deep understanding of social media platforms, creative storytelling skills, and the ability to analyze and optimize performance. If you thrive in a fast-paced environment and have a passion for digital marketing, we’d love to hear from you.
- Minimum Qualification : Degree
- Experience Level : Entry level
- Experience Length : 2 years
Job Description/Requirements
Responsibilities:
- Develop and curate engaging, creative, and relevant content for our social media platforms (e.g., Instagram, Facebook, X, LinkedIn).
- Plan, implement, and manage social media campaigns to promote our services and achieve marketing objectives.
- Build and nurture a strong online community by responding to comments, messages, and customer inquiries promptly and professionally, or escalating to the appropriate channel.
- Monitor and report on key social media metrics, providing insights and recommendations to optimize performance.
- Ensure all content aligns with our brand voice, values, and objectives.
- Stay updated on the latest trends, tools, and best practices in social media marketing to ensure our strategy remains innovative and effective. Work closely with the development/IT and design teams to create cohesive and impactful campaigns.
Requirements:
- OND/HND/BSc in Marketing, Communications, or a related field.
- Proven experience in social media marketing or digital marketing (minimum of 2 years preferred).
- Strong understanding of major social media platforms and their analytics tools.
- Creative thinking with exceptional written and visual communication skills.
- Ability to create high-quality content (text, images, video).
- Knowledge of social media advertising platforms and tools (e.g., Meta Ads Manager).
- Analytical mindset with the ability to interpret data and trends.
- Familiarity with social media scheduling tools (e.g., Hootsuite, Buffer). Self-motivated, detail-oriented, and able to work independently or as part of a team.
Benefits:
- Career growth opportunities within the company. Comprehensive training and professional development.
Remuneration: NGN 100,000 - 120,000