- The senior Copywriter plays a critical role in the development of content strategy and execution of consumer-centric, integrated marketing campaigns.
Responsibilities
- Lead the development of brand tone, voice and copy guidelines.
- Writing original copy and slogans for advertising campaigns
- Develop the brand’s content strategy across consumer-facing channels.
- Develop and manage editorial calendars for various member communication channels.
- Review and suggest improvements for the content written by other writers
- Work with client and strategy team to develop annual content strategy, style guide and master calendar
- Work with designers, Brand Managers, and key stakeholders to develop overall content and creative concepts for campaigns, establishing tone and copy style to appropriately reflect brand positioning.
- Document content strategy process and standards and mentor copywriter and design teams on executing strategies.
- Monitor and share industry trends and competitor activity related to content and brand positioning.
- Understand and integrate SEO best-practices and keywords into engaging web content to drive conversion.
- Monitor content success and progress and also give insights on the content performance
- Optimize copy based on in user testing or in-market performance.
- Be an advocate for strategic content planning and brand voice development and continually strive to improve our capabilities.
Requirements
- Previous working experience as a copywriter for 3-5 years +
- BA degree in Literature, Journalism, Marketing or similar relevant field
- The copywriter should be creative, have good communications skills and immense knowledge of sales and marketing strategy.
- Outstanding writing skills
- Experience with proofreading
- Good time-management skills
- Ability to multi-task
- Strong interpersonal and communication skills
- Critical-thinker and problem-solver