Performance Marketing Specialist (Nigeria)

Bridges Entertainment

Human Resources

Job Overview:

Our Client, Spade - are building one of the most dynamic and engaging sports betting platforms in the industry — and are looking for a Performance Marketing Specialist to help scale.

In this role, you’ll lead the strategy and execution of paid media campaigns across Google, Meta, TikTok, and other performance channels.

Your mission: drive user acquisition, boost conversions, and optimize ROI. You’ll work closely with cross-functional teams to bring creative campaigns to life, analyze results in real time, and continuously improve performance based on data-driven insights.

If you're results-obsessed, love experimenting with ads, and want to be part of a bold, fast-growing brand at the intersection of sports, tech, and entertainment — we’d love to have you on our team.

Key Responsibilities:

Paid Media Campaign Management

• Plan, launch, manage, and optimize campaigns on platforms like:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook, Instagram)
• Twitter, TikTok, Snapchat, Programmatic, etc.
• Ensure proper campaign tracking, UTM tagging, and budget pacing.

Campaign Strategy & Optimization

• Define audience segmentation, bidding strategies, ad placements, and A/B tests.
• Continuously test and iterate ad creatives, copy, and landing pages to improve conversion rates.
• Monitor daily performance metrics such as CTR, CPC, CPA, ROAS, etc.

Data Analysis & Reporting

• Track KPIs and deliver weekly/monthly performance reports.
• Use insights from analytics tools (Google Analytics, Meta Insights, etc.) to inform strategies.
• Set up dashboards for real-time performance monitoring.

Conversion Rate Optimization (CRO)

• Collaborate with web and product teams to optimize user journeys and landing page experiences.
• Implement retargeting and funnel-based strategies to increase customer sign-ups and deposits.

Budget & Forecasting

• Manage and allocate advertising budgets across channels based on ROI.
• Forecast campaign spend, results, and identify scaling opportunities.

Cross-Functional Collaboration

• Work closely with the content, design, CRM, and affiliate teams to align campaign messaging and timing.
Coordinate with compliance/legal teams to ensure all ads follow advertising and gaming guidelines.

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Skills & Qualifications:

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• 2–4 years of hands-on experience in performance marketing, preferably in sports betting, e-commerce, gaming, or fintech.
• Proficient in using:
• Google Ads & Google Analytics (GA4)
• Facebook Ads Manager
• TikTok Ads, Twitter Ads, etc.
• Data visualization tools like Looker Studio or Tableau
• Strong analytical skills with a performance-driven mindset.
• Experience with retargeting, pixel tracking, and event-based conversion tracking.
Comfortable working in a fast-paced, performance-first environment.

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Bonus Skills (Nice to Have):

• Experience working with affiliate marketing or influencer partnerships.
• Familiarity with betting, sportsbook promotions, or gaming user flows.
• Certification in Google Ads or Meta Blueprint.
Knowledge of tools like SEMrush, Ahrefs, or SimilarWeb.

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