- The Marketing Executive is responsible for promoting the company’s car hire and security services by developing and executing effective marketing strategies.
- The role involves market research, client engagement, campaign execution, brand promotion, and generating leads to support business growth.
Key Responsibilities
Marketing Strategy & Planning:
- Develop and implement marketing plans to promote car hire and security services.
- Identify new market opportunities and customer segments.
- Assist in setting marketing goals aligned with business objectives.
Brand Awareness & Promotion:
- Manage the company's social media platforms and website to improve online visibility.
- Create promotional content including flyers, adverts, email campaigns, and newsletters.
- Organize marketing campaigns, product demos, and promotional events.
Customer Acquisition & Lead Generation:
- Conduct cold calls, client visits, and online outreach to generate leads.
- Build and maintain strong client relationships to encourage repeat business.
- Follow up with prospects and convert them into customers.
Market Research & Competitor Analysis:
- Conduct market research to understand customer preferences and trends.
- Analyze competitors’ offerings and suggest ways to differentiate the brand.
Sales Support:
- Collaborate with the sales team to convert leads into business deals.
- Prepare proposals, presentations, and contracts for clients.
- Track marketing campaign performance and provide reports.
Coordination & Collaboration:
- Work closely with the operations team to understand service capabilities.
- Coordinate with the security and fleet departments to ensure client satisfaction.
- Provide feedback from clients to help improve services.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field.
- 2–4 years of experience in marketing, preferably in service-based industries.
- Strong communication and negotiation skills.
- Proficiency in digital marketing and social media management.
- Ability to multitask, work under pressure, and meet deadlines.
- Knowledge of the car rental or security service industry is an advantage.
Method of Application
Interested and qualified candidates should send their CV to: patjedaejobs@gmail.com using the Job Position as the subject of the email.