Job Title: Marketing and Sales Officer (CMSO) Location: Abuja, Nigeria Work Mode: On-site, Full-time Salary: 350,000 - 600,000 Background: Cooperative Banking, Financial Services, Sales, Marketing, Business Development, Revenue Operations and Management, Fintech A top Fintech brand leading the revolution in financial services across Africa, with a strong focus on cooperative banking are looking for an experienced Marketing and Sales Officer (MSO) to define and execute comprehensive marketing and sales strategies.
This role will play a key role in driving customer acquisition, retention, and revenue growth through innovative approaches that resonate with cooperative banking models. Responsibilities
- Develop and implement marketing and sales strategies that align with the company’s vision, with a focus on cooperative banking models.
- Establish revenue targets, analyze market trends, and drive customer engagement through integrated marketing plans.
- Lead and mentor the sales team, setting clear goals to optimize customer acquisition and retention.
- Create sales processes and track performance through CRM systems to enhance revenue growth.
- Identify and execute strategies for expansion into new markets, especially within cooperative banking.
- Oversee marketing campaigns across digital and offline channels, ensuring brand consistency and effectiveness.
- Use data analytics to refine marketing strategies and manage partnerships with agencies and vendors.
- Build a high-performing marketing and sales team, fostering collaboration with cross-functional teams.
- Provide coaching and performance reviews to drive individual and collective success.
- Manage the marketing and sales budget effectively, tracking KPIs like customer acquisition cost and return on investment.
- Report progress to the CEO and executive team regularly.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Finance, or a related field. An MBA or Master’s degree is preferred.
- 4+ years in Marketing and sales roles, preferably within fintech, financial services, or technology sectors.
- Proven success in revenue-driven marketing and sales strategies, especially within cooperative banking. Experience with both digital and traditional marketing, team leadership, and customer acquisition strategies.
- International experience in Africa or other emerging markets is a plus.
- Expertise in digital marketing, sales enablement, and CRM tools like Salesforce or HubSpot.
- Strong analytical skills, with the ability to use data tools like Google Analytics to measure and optimize campaign performance.
- Excellent communication and interpersonal skills, with experience building client relationships. In-depth knowledge of cooperative banking models, including positioning and marketing cooperative financial products.
- Familiarity with relevant regulations in emerging markets.
Job Type: Full-time
Pay: ₦350,000.00 - ₦600,000.00 per month