About Heroes Help
Heroes Help is a volunteer-led charity supporting members of the Nigerian Armed Forces, veterans, and their families. With a national footprint across six directorates and state-level teams, we deliver essential services in mental health, education, welfare, and community support.
Role Overview
The Marketing and Brand Manager is a creative leadership volunteer role within the Marketing & Communications Directorate at Heroes Help.
You will be responsible for protecting and evolving the charity’s brand identity and executing compelling marketing campaigns that drive awareness, fundraising, service promotion, and recruitment.
This is an exciting opportunity for a marketing professional passionate about brand strategy, storytelling, and social impact.
Key Responsibilities
Develop and manage the charity’s brand strategy, tone of voice, and visual identity.
Plan, design, and deliver marketing campaigns for fundraising, service uptake, volunteer recruitment, and public awareness.
Collaborate with the Fundraising team to create supporter journeys and donor engagement tools.
Ensure consistent brand messaging across all platforms and touchpoints.
Oversee and enforce brand guidelines internally and with partners.
Coordinate content calendars, creative briefs, and campaign assets.
Monitor and evaluate campaign performance, suggesting improvements.
Lead brand storytelling to emotionally connect with target audiences.
Required Competencies
Essential:
Strong knowledge of marketing principles, campaign planning, and branding.
Excellent writing, editing, and design briefing skills.
Proven experience managing marketing campaigns and supporter communications.
Creative thinker with attention to detail and ability to manage multiple priorities.
Desirable:
Experience in charity, nonprofit, or social impact marketing.
Familiarity with CRM tools, email marketing, and digital analytics.
Understanding of Armed Forces audiences or trauma-informed communications.
Qualifications, Skills & Experience
Essential:
Bachelor’s degree or relevant qualification in Marketing, Communications, Brand Management, or related field.
Knowledge of marketing strategy, audience segmentation, and brand positioning.
Minimum 2 years of experience in a marketing, communications, or brand-related role.
Skills in content planning, stakeholder coordination, copywriting, and storytelling.
Desirable:
Postgraduate qualification or certification in Digital Marketing or Brand Strategy.
Experience leading multi-channel campaigns or rebranding projects.
Creative briefing skills, Adobe tools literacy, and basic design principles.
Benefits of Volunteering with Heroes Help
Shape and protect the brand identity of a national Armed Forces charity.
Apply your marketing skills to impactful campaigns and storytelling.
Work with a passionate team committed to social change and engagement.
Flexible volunteering arrangements and national recognition opportunities.
Receive a Certificate of Service and marketing reference upon request.
How to Apply
Apply via LinkedIn Easy Apply or Send your CV to: enquiry.heroeshelp@gmail.com
Subject line: Marketing and Brand Manager – Volunteer Application
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